Influencer Rates in South Korea (KRW)
South Korea is a global trendsetter in beauty and fashion influencer marketing. K-beauty creators have international reach. Naver Blog remains important for local brand discovery alongside Instagram and YouTube.
Market Size
$1.1 billion
Growth Rate
15.2%
Currency
KRW
Top Platform
YouTube
Sponsored Post Rates (KRW)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| ₩50,000–₩300,000 | ₩300,000–₩1,500,000 | ₩1,500,000–₩6,000,000 | ₩6,000,000–₩20,000,000 |
Video Rates (KRW)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| ₩100,000–₩500,000 | ₩500,000–₩3,000,000 | ₩3,000,000–₩12,000,000 | ₩12,000,000–₩40,000,000 |
Top Platforms in South Korea
- YouTube
- Naver Blog
- TikTok
Top Niches in South Korea
- Beauty
- K-pop
- Technology
- Fashion
- Food
Frequently Asked Questions
How much do influencers charge in South Korea?
In South Korea, nano influencers (1K–10K followers) charge ₩50,000–₩300,000 per sponsored post, while macro influencers (500K–1M) charge ₩6,000,000–₩20,000,000. Video content commands higher rates: ₩100,000–₩500,000 (nano) to ₩12,000,000–₩40,000,000 (macro). All rates in KRW.
What is the influencer marketing market size in South Korea?
The influencer marketing market in South Korea is valued at $1.1 billion in 2026, growing at 15.2% year-over-year. Top platforms are YouTube, Instagram, Naver Blog, TikTok. Top niches are Beauty, K-pop, Technology, Fashion, Food.
Which platforms are most popular for influencer marketing in South Korea?
The most popular platforms for influencer marketing in South Korea are YouTube, Instagram, Naver Blog, TikTok. South Korea is a global trendsetter in beauty and fashion influencer marketing. K-beauty creators have international reach. Naver Blog remains important for local brand discovery alongside Instagram and YouTube.
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