South Korea influencer rates in 2026 (KRW)
See sponsored post and video rates in KRW by follower count, plus the platforms and niches brands buy most in South Korea. South Korea is a global trendsetter in beauty and fashion influencer marketing. K-beauty creators have international reach. Naver Blog remains important for local brand discovery alongside Instagram and YouTube.
South Korea influencer rates: quick answer
In South Korea, sponsored posts range from ₩50,000–₩300,000 for nano creators to ₩6,000,000–₩20,000,000 for macro creators. Video usually runs ₩100,000–₩500,000 to ₩12,000,000–₩40,000,000.
| Content type | Nano (1K to 10K) | Micro (10K to 50K) | Mid (50K to 500K) | Macro (500K to 1M) |
|---|---|---|---|---|
| Sponsored Post Rates (KRW) | ₩50,000–₩300,000 | ₩300,000–₩1,500,000 | ₩1,500,000–₩6,000,000 | ₩6,000,000–₩20,000,000 |
| Video Rates (KRW) | ₩100,000–₩500,000 | ₩500,000–₩3,000,000 | ₩3,000,000–₩12,000,000 | ₩12,000,000–₩40,000,000 |
Rates in South Korea change by niche, engagement, audience location, usage rights, and whether the brand wants organic posting or paid ad usage.
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Market Size
$1.1 billion
Growth Rate
15.2%
Currency
KRW
Top Platform
YouTube
Sponsored Post Rates (KRW)
| Nano (1K to 10K) | Micro (10K to 50K) | Mid (50K to 500K) | Macro (500K to 1M) |
|---|---|---|---|
| ₩50,000–₩300,000 | ₩300,000–₩1,500,000 | ₩1,500,000–₩6,000,000 | ₩6,000,000–₩20,000,000 |
Video Rates (KRW)
| Nano (1K to 10K) | Micro (10K to 50K) | Mid (50K to 500K) | Macro (500K to 1M) |
|---|---|---|---|
| ₩100,000–₩500,000 | ₩500,000–₩3,000,000 | ₩3,000,000–₩12,000,000 | ₩12,000,000–₩40,000,000 |
Top Platforms in South Korea
- YouTube
- Naver Blog
- TikTok
Top Niches in South Korea
- Beauty
- K-pop
- Technology
- Fashion
- Food
Methodology
How we estimate these rates
Use these ranges as a floor, not a final quote. We start with creator rates by market, platform, follower count, and content type, then call out the things that should raise your price.
- Charge more for strong engagement and a niche audience.
- Add usage rights, paid ads, and exclusivity as separate fees.
- Raise the rate for fast timelines, extra revisions, or heavy production.
High-intent searches
Compare the pages creators search most
These rate and benchmark pages answer searches Google is already showing Snippet for.
Frequently Asked Questions
How do I charge brands in South Korea?
Start with the rate range for your follower tier in KRW, then adjust for your average reach, engagement, niche, usage rights, and exclusivity. If a brand wants to reuse your content in ads or block competitor deals, quote that as a separate fee instead of including it for free.
How much do influencers charge in South Korea?
In South Korea, nano influencers (1K to 10K followers) charge ₩50,000–₩300,000 per sponsored post, while macro influencers (500K to 1M) charge ₩6,000,000–₩20,000,000. Video content commands higher rates: ₩100,000–₩500,000 (nano) to ₩12,000,000–₩40,000,000 (macro). All rates in KRW.
What is the influencer marketing market size in South Korea?
The influencer marketing market in South Korea is valued at $1.1 billion in 2026, growing at 15.2% year-over-year. Top platforms are YouTube, Instagram, Naver Blog, TikTok. Top niches are Beauty, K-pop, Technology, Fashion, Food.
Which platforms are most popular for influencer marketing in South Korea?
The most popular platforms for influencer marketing in South Korea are YouTube, Instagram, Naver Blog, TikTok. South Korea is a global trendsetter in beauty and fashion influencer marketing. K-beauty creators have international reach. Naver Blog remains important for local brand discovery alongside Instagram and YouTube.
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