Influencer Rates in Brazil (BRL)
Brazil has the 3rd-highest social media usage globally. Instagram and YouTube dominate for brand deals. Carnival and summer seasons see major spending spikes. Portuguese-language content is essential.
Market Size
$1.9 billion
Growth Rate
22.4%
Currency
BRL
Top Platform
Sponsored Post Rates (BRL)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| R$100–R$500 | R$500–R$3,000 | R$3,000–R$15,000 | R$15,000–R$50,000 |
Video Rates (BRL)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| R$200–R$1,000 | R$1,000–R$6,000 | R$6,000–R$30,000 | R$30,000–R$100,000 |
Top Platforms in Brazil
- TikTok
- YouTube
Top Niches in Brazil
- Beauty
- Fitness
- Gaming
- Music
- Fashion
Frequently Asked Questions
How much do influencers charge in Brazil?
In Brazil, nano influencers (1K–10K followers) charge R$100–R$500 per sponsored post, while macro influencers (500K–1M) charge R$15,000–R$50,000. Video content commands higher rates: R$200–R$1,000 (nano) to R$30,000–R$100,000 (macro). All rates in BRL.
What is the influencer marketing market size in Brazil?
The influencer marketing market in Brazil is valued at $1.9 billion in 2026, growing at 22.4% year-over-year. Top platforms are Instagram, TikTok, YouTube. Top niches are Beauty, Fitness, Gaming, Music, Fashion.
Which platforms are most popular for influencer marketing in Brazil?
The most popular platforms for influencer marketing in Brazil are Instagram, TikTok, YouTube. Brazil has the 3rd-highest social media usage globally. Instagram and YouTube dominate for brand deals. Carnival and summer seasons see major spending spikes. Portuguese-language content is essential.
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