Brazil influencer rates in 2026 (BRL)
See sponsored post and video rates in BRL by follower count, plus the platforms and niches brands buy most in Brazil. Brazil has the 3rd-highest social media usage globally. Instagram and YouTube dominate for brand deals. Carnival and summer seasons see major spending spikes. Portuguese-language content is essential.
Brazil influencer rates: quick answer
In Brazil, sponsored posts range from R$100–R$500 for nano creators to R$15,000–R$50,000 for macro creators. Video usually runs R$200–R$1,000 to R$30,000–R$100,000.
| Content type | Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|---|
| Sponsored Post Rates (BRL) | R$100–R$500 | R$500–R$3,000 | R$3,000–R$15,000 | R$15,000–R$50,000 |
| Video Rates (BRL) | R$200–R$1,000 | R$1,000–R$6,000 | R$6,000–R$30,000 | R$30,000–R$100,000 |
Rates in Brazil change by niche, engagement, audience location, usage rights, and whether the brand wants organic posting or paid ad usage.
Your rate is the starting point
Find brands that pay for Brazil creator rates
Snippet uses your niche, audience, and rate to find brands, write emails, and follow up from your Gmail.
7-day free trial · Sends from your actual Gmail · No charge today
Market Size
$1.9 billion
Growth Rate
22.4%
Currency
BRL
Top Platform
Sponsored Post Rates (BRL)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| R$100–R$500 | R$500–R$3,000 | R$3,000–R$15,000 | R$15,000–R$50,000 |
Video Rates (BRL)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| R$200–R$1,000 | R$1,000–R$6,000 | R$6,000–R$30,000 | R$30,000–R$100,000 |
Top Platforms in Brazil
- TikTok
- YouTube
Top Niches in Brazil
- Beauty
- Fitness
- Gaming
- Music
- Fashion
Methodology
How we estimate these rates
Use these ranges as a floor, not a final quote. We start with creator rates by market, platform, follower count, and content type, then call out the things that should raise your price.
- Charge more for strong engagement and a niche audience.
- Add usage rights, paid ads, and exclusivity as separate fees.
- Raise the rate for fast timelines, extra revisions, or heavy production.
High-intent searches
Compare the pages creators search most
These rate and benchmark pages answer searches Google is already showing Snippet for.
Frequently Asked Questions
How do I charge brands in Brazil?
Start with the rate range for your follower tier in BRL, then adjust for your average reach, engagement, niche, usage rights, and exclusivity. If a brand wants to reuse your content in ads or block competitor deals, quote that as a separate fee instead of including it for free.
How much do influencers charge in Brazil?
In Brazil, nano influencers (1K–10K followers) charge R$100–R$500 per sponsored post, while macro influencers (500K–1M) charge R$15,000–R$50,000. Video content commands higher rates: R$200–R$1,000 (nano) to R$30,000–R$100,000 (macro). All rates in BRL.
What is the influencer marketing market size in Brazil?
The influencer marketing market in Brazil is valued at $1.9 billion in 2026, growing at 22.4% year-over-year. Top platforms are Instagram, TikTok, YouTube. Top niches are Beauty, Fitness, Gaming, Music, Fashion.
Which platforms are most popular for influencer marketing in Brazil?
The most popular platforms for influencer marketing in Brazil are Instagram, TikTok, YouTube. Brazil has the 3rd-highest social media usage globally. Instagram and YouTube dominate for brand deals. Carnival and summer seasons see major spending spikes. Portuguese-language content is essential.
Get personalized rates for your audience
Snippet analyzes your actual audience data and engagement to recommend exactly what you should charge — wherever you are.
Get your first brand deal