Singapore influencer rates in 2026 (SGD)
See sponsored post and video rates in SGD by follower count, plus the platforms and niches brands buy most in Singapore. Singapore serves as a hub for Southeast Asian influencer marketing. Multi-lingual creators (English, Mandarin, Malay) reach broader regional audiences. Per-capita influencer spending is among the highest in Asia.
Singapore influencer rates: quick answer
In Singapore, sponsored posts range from S$80–S$400 for nano creators to S$10,000–S$30,000 for macro creators. Video usually runs S$150–S$700 to S$25,000–S$80,000.
| Content type | Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|---|
| Sponsored Post Rates (SGD) | S$80–S$400 | S$400–S$2,500 | S$2,500–S$10,000 | S$10,000–S$30,000 |
| Video Rates (SGD) | S$150–S$700 | S$700–S$5,000 | S$5,000–S$25,000 | S$25,000–S$80,000 |
Rates in Singapore change by niche, engagement, audience location, usage rights, and whether the brand wants organic posting or paid ad usage.
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Market Size
$450 million
Growth Rate
19.3%
Currency
SGD
Top Platform
Sponsored Post Rates (SGD)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| S$80–S$400 | S$400–S$2,500 | S$2,500–S$10,000 | S$10,000–S$30,000 |
Video Rates (SGD)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| S$150–S$700 | S$700–S$5,000 | S$5,000–S$25,000 | S$25,000–S$80,000 |
Top Platforms in Singapore
- TikTok
- YouTube
Top Niches in Singapore
- Food
- Lifestyle
- Beauty
- Technology
- Finance
Methodology
How we estimate these rates
Use these ranges as a floor, not a final quote. We start with creator rates by market, platform, follower count, and content type, then call out the things that should raise your price.
- Charge more for strong engagement and a niche audience.
- Add usage rights, paid ads, and exclusivity as separate fees.
- Raise the rate for fast timelines, extra revisions, or heavy production.
High-intent searches
Compare the pages creators search most
These rate and benchmark pages answer searches Google is already showing Snippet for.
Frequently Asked Questions
How do I charge brands in Singapore?
Start with the rate range for your follower tier in SGD, then adjust for your average reach, engagement, niche, usage rights, and exclusivity. If a brand wants to reuse your content in ads or block competitor deals, quote that as a separate fee instead of including it for free.
How much do influencers charge in Singapore?
In Singapore, nano influencers (1K–10K followers) charge S$80–S$400 per sponsored post, while macro influencers (500K–1M) charge S$10,000–S$30,000. Video content commands higher rates: S$150–S$700 (nano) to S$25,000–S$80,000 (macro). All rates in SGD.
What is the influencer marketing market size in Singapore?
The influencer marketing market in Singapore is valued at $450 million in 2026, growing at 19.3% year-over-year. Top platforms are Instagram, TikTok, YouTube. Top niches are Food, Lifestyle, Beauty, Technology, Finance.
Which platforms are most popular for influencer marketing in Singapore?
The most popular platforms for influencer marketing in Singapore are Instagram, TikTok, YouTube. Singapore serves as a hub for Southeast Asian influencer marketing. Multi-lingual creators (English, Mandarin, Malay) reach broader regional audiences. Per-capita influencer spending is among the highest in Asia.
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