Influencer Rates in Singapore (SGD)
Singapore serves as a hub for Southeast Asian influencer marketing. Multi-lingual creators (English, Mandarin, Malay) reach broader regional audiences. Per-capita influencer spending is among the highest in Asia.
Market Size
$450 million
Growth Rate
19.3%
Currency
SGD
Top Platform
Sponsored Post Rates (SGD)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| S$80–S$400 | S$400–S$2,500 | S$2,500–S$10,000 | S$10,000–S$30,000 |
Video Rates (SGD)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| S$150–S$700 | S$700–S$5,000 | S$5,000–S$25,000 | S$25,000–S$80,000 |
Top Platforms in Singapore
- TikTok
- YouTube
Top Niches in Singapore
- Food
- Lifestyle
- Beauty
- Technology
- Finance
Frequently Asked Questions
How much do influencers charge in Singapore?
In Singapore, nano influencers (1K–10K followers) charge S$80–S$400 per sponsored post, while macro influencers (500K–1M) charge S$10,000–S$30,000. Video content commands higher rates: S$150–S$700 (nano) to S$25,000–S$80,000 (macro). All rates in SGD.
What is the influencer marketing market size in Singapore?
The influencer marketing market in Singapore is valued at $450 million in 2026, growing at 19.3% year-over-year. Top platforms are Instagram, TikTok, YouTube. Top niches are Food, Lifestyle, Beauty, Technology, Finance.
Which platforms are most popular for influencer marketing in Singapore?
The most popular platforms for influencer marketing in Singapore are Instagram, TikTok, YouTube. Singapore serves as a hub for Southeast Asian influencer marketing. Multi-lingual creators (English, Mandarin, Malay) reach broader regional audiences. Per-capita influencer spending is among the highest in Asia.
Get personalized rates for your audience
Snippet analyzes your actual audience data and engagement to recommend exactly what you should charge — wherever you are.
Get your first brand deal