Influencer Rates in Spain (EUR)
Spain's influencer market benefits from being able to reach broader Spanish-speaking LatAm audiences. Food and travel content performs exceptionally well due to Spain's tourism-driven economy.
Market Size
$900 million
Growth Rate
17.8%
Currency
EUR
Top Platform
Sponsored Post Rates (EUR)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| €30–€200 | €200–€1,500 | €1,500–€6,000 | €6,000–€18,000 |
Video Rates (EUR)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| €60–€300 | €300–€3,000 | €3,000–€15,000 | €15,000–€50,000 |
Top Platforms in Spain
- TikTok
- YouTube
Top Niches in Spain
- Fashion
- Food
- Travel
- Beauty
- Lifestyle
Frequently Asked Questions
How much do influencers charge in Spain?
In Spain, nano influencers (1K–10K followers) charge €30–€200 per sponsored post, while macro influencers (500K–1M) charge €6,000–€18,000. Video content commands higher rates: €60–€300 (nano) to €15,000–€50,000 (macro). All rates in EUR.
What is the influencer marketing market size in Spain?
The influencer marketing market in Spain is valued at $900 million in 2026, growing at 17.8% year-over-year. Top platforms are Instagram, TikTok, YouTube. Top niches are Fashion, Food, Travel, Beauty, Lifestyle.
Which platforms are most popular for influencer marketing in Spain?
The most popular platforms for influencer marketing in Spain are Instagram, TikTok, YouTube. Spain's influencer market benefits from being able to reach broader Spanish-speaking LatAm audiences. Food and travel content performs exceptionally well due to Spain's tourism-driven economy.
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