Spain influencer rates in 2026 (EUR)

See sponsored post and video rates in EUR by follower count, plus the platforms and niches brands buy most in Spain. Spain's influencer market benefits from being able to reach broader Spanish-speaking LatAm audiences. Food and travel content performs exceptionally well due to Spain's tourism-driven economy.

Quick answerUpdated June 2026

Spain influencer rates: quick answer

In Spain, sponsored posts range from €30–€200 for nano creators to €6,000–€18,000 for macro creators. Video usually runs €60–€300 to €15,000–€50,000.

Rate snapshot
Content typeNano (1K–10K)Micro (10K–50K)Mid (50K–500K)Macro (500K–1M)
Sponsored Post Rates (EUR)€30–€200€200–€1,500€1,500–€6,000€6,000–€18,000
Video Rates (EUR)€60–€300€300–€3,000€3,000–€15,000€15,000–€50,000

Rates in Spain change by niche, engagement, audience location, usage rights, and whether the brand wants organic posting or paid ad usage.

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Market Size

$900 million

Growth Rate

17.8%

Currency

EUR

Top Platform

Instagram

Sponsored Post Rates (EUR)

Nano (1K–10K)Micro (10K–50K)Mid (50K–500K)Macro (500K–1M)
€30–€200€200–€1,500€1,500–€6,000€6,000–€18,000

Video Rates (EUR)

Nano (1K–10K)Micro (10K–50K)Mid (50K–500K)Macro (500K–1M)
€60–€300€300–€3,000€3,000–€15,000€15,000–€50,000

Top Platforms in Spain

  • Instagram
  • TikTok
  • YouTube

Top Niches in Spain

  • Fashion
  • Food
  • Travel
  • Beauty
  • Lifestyle

Methodology

How we estimate these rates

Use these ranges as a floor, not a final quote. We start with creator rates by market, platform, follower count, and content type, then call out the things that should raise your price.

  • Charge more for strong engagement and a niche audience.
  • Add usage rights, paid ads, and exclusivity as separate fees.
  • Raise the rate for fast timelines, extra revisions, or heavy production.

High-intent searches

Compare the pages creators search most

These rate and benchmark pages answer searches Google is already showing Snippet for.

Frequently Asked Questions

How do I charge brands in Spain?

Start with the rate range for your follower tier in EUR, then adjust for your average reach, engagement, niche, usage rights, and exclusivity. If a brand wants to reuse your content in ads or block competitor deals, quote that as a separate fee instead of including it for free.

How much do influencers charge in Spain?

In Spain, nano influencers (1K–10K followers) charge €30–€200 per sponsored post, while macro influencers (500K–1M) charge €6,000–€18,000. Video content commands higher rates: €60–€300 (nano) to €15,000–€50,000 (macro). All rates in EUR.

What is the influencer marketing market size in Spain?

The influencer marketing market in Spain is valued at $900 million in 2026, growing at 17.8% year-over-year. Top platforms are Instagram, TikTok, YouTube. Top niches are Fashion, Food, Travel, Beauty, Lifestyle.

Which platforms are most popular for influencer marketing in Spain?

The most popular platforms for influencer marketing in Spain are Instagram, TikTok, YouTube. Spain's influencer market benefits from being able to reach broader Spanish-speaking LatAm audiences. Food and travel content performs exceptionally well due to Spain's tourism-driven economy.

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