Influencer Rates by Niche 2026
See what brands pay creators in 17 niches across Instagram, TikTok, and YouTube.
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Fitness
Very HighAvg pay per 1K views: $12–$25
Food
Very HighAvg pay per 1K views: $10–$22
Beauty
Very HighAvg pay per 1K views: $15–$30
Fashion
Very HighAvg pay per 1K views: $14–$28
Travel
HighAvg pay per 1K views: $11–$24
Tech
HighAvg pay per 1K views: $15–$30
Gaming
HighAvg pay per 1K views: $8–$20
Lifestyle
HighAvg pay per 1K views: $9–$20
Parenting
HighAvg pay per 1K views: $10–$22
Finance
Very HighAvg pay per 1K views: $18–$35
Health & Wellness
HighAvg pay per 1K views: $11–$24
Home Decor
HighAvg pay per 1K views: $9–$20
Automotive
MediumAvg pay per 1K views: $12–$26
Pet
HighAvg pay per 1K views: $8–$18
Education
GrowingAvg pay per 1K views: $7–$16
Music
MediumAvg pay per 1K views: $8–$18
Sustainability
GrowingAvg pay per 1K views: $6–$15
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