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Influencer Rates by Niche 2026

See what brands pay creators in 17 niches across Instagram, TikTok, and YouTube.

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Fitness

Very High

Avg pay per 1K views: $12–$25

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Food

Very High

Avg pay per 1K views: $10–$22

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Beauty

Very High

Avg pay per 1K views: $15–$30

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Fashion

Very High

Avg pay per 1K views: $14–$28

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Travel

High

Avg pay per 1K views: $11–$24

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Tech

High

Avg pay per 1K views: $15–$30

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Gaming

High

Avg pay per 1K views: $8–$20

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Lifestyle

High

Avg pay per 1K views: $9–$20

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Parenting

High

Avg pay per 1K views: $10–$22

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Finance

Very High

Avg pay per 1K views: $18–$35

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Health & Wellness

High

Avg pay per 1K views: $11–$24

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Home Decor

High

Avg pay per 1K views: $9–$20

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Automotive

Medium

Avg pay per 1K views: $12–$26

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Pet

High

Avg pay per 1K views: $8–$18

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Education

Growing

Avg pay per 1K views: $7–$16

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Music

Medium

Avg pay per 1K views: $8–$18

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Sustainability

Growing

Avg pay per 1K views: $6–$15

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Rate guides by country

See what creators charge brands in markets where pricing changes by currency, platform, and local demand.

INR · InstagramIndiaView country rates →JPY · YouTubeJapanView country rates →EUR · InstagramGermanyView country rates →CAD · InstagramCanadaView country rates →USD · InstagramUnited StatesView country rates →AUD · InstagramAustraliaView country rates →ZAR · InstagramSouth AfricaView country rates →EUR · InstagramFranceView country rates →

High-intent searches

Compare the pages creators search most

These rate and benchmark pages answer searches Google is already showing Snippet for.

Japan influencer ratesSponsored post and video rates in JPY.Nigeria influencer ratesCreator rates in NGN by follower count.Australia influencer ratesSponsored post and video rates in AUD.South Africa influencer ratesCreator rates in ZAR by follower count.Travel influencer ratesTravel creator rates by platform.Pet Instagram influencer ratesPet creator rates on Instagram.

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How much to charge for brand deals →How much do influencers make in 2026? →Brand deal rates 2026 →Creator rate card guide →