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Influencer Rates by Niche 2026

What brands pay creators across 17 niches on Instagram, TikTok, and YouTube. Rates broken down by follower tier, content type, and platform.

Fitness

Very High

Avg CPM: $12–$25

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Food

Very High

Avg CPM: $10–$22

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Beauty

Very High

Avg CPM: $15–$30

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Fashion

Very High

Avg CPM: $14–$28

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Travel

High

Avg CPM: $11–$24

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Tech

High

Avg CPM: $15–$30

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Gaming

High

Avg CPM: $8–$20

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Lifestyle

High

Avg CPM: $9–$20

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Parenting

High

Avg CPM: $10–$22

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Finance

Very High

Avg CPM: $18–$35

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Health & Wellness

High

Avg CPM: $11–$24

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Home Decor

High

Avg CPM: $9–$20

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Automotive

Medium

Avg CPM: $12–$26

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Pet

High

Avg CPM: $8–$18

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Education

Growing

Avg CPM: $7–$16

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Music

Medium

Avg CPM: $8–$18

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Sustainability

Growing

Avg CPM: $6–$15

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