United States influencer rates in 2026 (USD)
See sponsored post and video rates in USD by follower count, plus the platforms and niches brands buy most in United States. The US is the largest influencer marketing market globally, with brands allocating 25–40% of their marketing budgets to creator partnerships. FTC disclosure requirements are strictly enforced. CPMs are among the highest globally due to purchasing power.
United States influencer rates: quick answer
In United States, sponsored posts range from $50–$300 for nano creators to $10,000–$25,000 for macro creators. Video usually runs $100–$500 to $25,000–$75,000.
| Content type | Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|---|
| Sponsored Post Rates (USD) | $50–$300 | $300–$2,500 | $2,500–$10,000 | $10,000–$25,000 |
| Video Rates (USD) | $100–$500 | $500–$5,000 | $5,000–$25,000 | $25,000–$75,000 |
Rates in United States change by niche, engagement, audience location, usage rights, and whether the brand wants organic posting or paid ad usage.
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Market Size
$26.4 billion
Growth Rate
14.2%
Currency
USD
Top Platform
Sponsored Post Rates (USD)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| $50–$300 | $300–$2,500 | $2,500–$10,000 | $10,000–$25,000 |
Video Rates (USD)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| $100–$500 | $500–$5,000 | $5,000–$25,000 | $25,000–$75,000 |
Top Platforms in United States
- TikTok
- YouTube
Top Niches in United States
- Beauty
- Fashion
- Fitness
- Technology
- Finance
Methodology
How we estimate these rates
Use these ranges as a floor, not a final quote. We start with creator rates by market, platform, follower count, and content type, then call out the things that should raise your price.
- Charge more for strong engagement and a niche audience.
- Add usage rights, paid ads, and exclusivity as separate fees.
- Raise the rate for fast timelines, extra revisions, or heavy production.
High-intent searches
Compare the pages creators search most
These rate and benchmark pages answer searches Google is already showing Snippet for.
Frequently Asked Questions
How do I charge brands in United States?
Start with the rate range for your follower tier in USD, then adjust for your average reach, engagement, niche, usage rights, and exclusivity. If a brand wants to reuse your content in ads or block competitor deals, quote that as a separate fee instead of including it for free.
How much do influencers charge in United States?
In United States, nano influencers (1K–10K followers) charge $50–$300 per sponsored post, while macro influencers (500K–1M) charge $10,000–$25,000. Video content commands higher rates: $100–$500 (nano) to $25,000–$75,000 (macro). All rates in USD.
What is the influencer marketing market size in United States?
The influencer marketing market in United States is valued at $26.4 billion in 2026, growing at 14.2% year-over-year. Top platforms are Instagram, TikTok, YouTube. Top niches are Beauty, Fashion, Fitness, Technology, Finance.
Which platforms are most popular for influencer marketing in United States?
The most popular platforms for influencer marketing in United States are Instagram, TikTok, YouTube. The US is the largest influencer marketing market globally, with brands allocating 25–40% of their marketing budgets to creator partnerships. FTC disclosure requirements are strictly enforced. CPMs are among the highest globally due to purchasing power.
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