Sweden influencer rates in 2026 (SEK)
See sponsored post and video rates in SEK by follower count, plus the platforms and niches brands buy most in Sweden. Sweden punches above its weight in influencer marketing with strong sustainability-focused brands. Swedish creators often create content in both Swedish and English, expanding their reach. Gaming influencers are particularly strong due to Sweden's gaming industry.
Sweden influencer rates: quick answer
In Sweden, sponsored posts range from kr 500–kr 2,500 for nano creators to kr 60,000–kr 180,000 for macro creators. Video usually runs kr 1,000–kr 5,000 to kr 120,000–kr 400,000.
| Content type | Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|---|
| Sponsored Post Rates (SEK) | kr 500–kr 2,500 | kr 2,500–kr 15,000 | kr 15,000–kr 60,000 | kr 60,000–kr 180,000 |
| Video Rates (SEK) | kr 1,000–kr 5,000 | kr 5,000–kr 30,000 | kr 30,000–kr 120,000 | kr 120,000–kr 400,000 |
Rates in Sweden change by niche, engagement, audience location, usage rights, and whether the brand wants organic posting or paid ad usage.
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Market Size
$350 million
Growth Rate
14.5%
Currency
SEK
Top Platform
Sponsored Post Rates (SEK)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| kr 500–kr 2,500 | kr 2,500–kr 15,000 | kr 15,000–kr 60,000 | kr 60,000–kr 180,000 |
Video Rates (SEK)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| kr 1,000–kr 5,000 | kr 5,000–kr 30,000 | kr 30,000–kr 120,000 | kr 120,000–kr 400,000 |
Top Platforms in Sweden
- YouTube
- TikTok
Top Niches in Sweden
- Sustainability
- Fashion
- Fitness
- Technology
- Gaming
Methodology
How we estimate these rates
Use these ranges as a floor, not a final quote. We start with creator rates by market, platform, follower count, and content type, then call out the things that should raise your price.
- Charge more for strong engagement and a niche audience.
- Add usage rights, paid ads, and exclusivity as separate fees.
- Raise the rate for fast timelines, extra revisions, or heavy production.
High-intent searches
Compare the pages creators search most
These rate and benchmark pages answer searches Google is already showing Snippet for.
Frequently Asked Questions
How do I charge brands in Sweden?
Start with the rate range for your follower tier in SEK, then adjust for your average reach, engagement, niche, usage rights, and exclusivity. If a brand wants to reuse your content in ads or block competitor deals, quote that as a separate fee instead of including it for free.
How much do influencers charge in Sweden?
In Sweden, nano influencers (1K–10K followers) charge kr 500–kr 2,500 per sponsored post, while macro influencers (500K–1M) charge kr 60,000–kr 180,000. Video content commands higher rates: kr 1,000–kr 5,000 (nano) to kr 120,000–kr 400,000 (macro). All rates in SEK.
What is the influencer marketing market size in Sweden?
The influencer marketing market in Sweden is valued at $350 million in 2026, growing at 14.5% year-over-year. Top platforms are Instagram, YouTube, TikTok. Top niches are Sustainability, Fashion, Fitness, Technology, Gaming.
Which platforms are most popular for influencer marketing in Sweden?
The most popular platforms for influencer marketing in Sweden are Instagram, YouTube, TikTok. Sweden punches above its weight in influencer marketing with strong sustainability-focused brands. Swedish creators often create content in both Swedish and English, expanding their reach. Gaming influencers are particularly strong due to Sweden's gaming industry.
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