Netherlands influencer rates in 2026 (EUR)
See sponsored post and video rates in EUR by follower count, plus the platforms and niches brands buy most in Netherlands. The Netherlands has a highly mature influencer market with strong disclosure norms. Dutch creators frequently produce content in both Dutch and English. Amsterdam is a hub for international creator campaigns targeting the Benelux region.
Netherlands influencer rates: quick answer
In Netherlands, sponsored posts range from €40–€250 for nano creators to €7,000–€20,000 for macro creators. Video usually runs €80–€400 to €18,000–€55,000.
| Content type | Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|---|
| Sponsored Post Rates (EUR) | €40–€250 | €250–€1,800 | €1,800–€7,000 | €7,000–€20,000 |
| Video Rates (EUR) | €80–€400 | €400–€3,500 | €3,500–€18,000 | €18,000–€55,000 |
Rates in Netherlands change by niche, engagement, audience location, usage rights, and whether the brand wants organic posting or paid ad usage.
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Market Size
$500 million
Growth Rate
15.8%
Currency
EUR
Top Platform
Sponsored Post Rates (EUR)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| €40–€250 | €250–€1,800 | €1,800–€7,000 | €7,000–€20,000 |
Video Rates (EUR)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| €80–€400 | €400–€3,500 | €3,500–€18,000 | €18,000–€55,000 |
Top Platforms in Netherlands
- YouTube
- TikTok
Top Niches in Netherlands
- Fashion
- Food
- Lifestyle
- Technology
- Sustainability
Methodology
How we estimate these rates
Use these ranges as a floor, not a final quote. We start with creator rates by market, platform, follower count, and content type, then call out the things that should raise your price.
- Charge more for strong engagement and a niche audience.
- Add usage rights, paid ads, and exclusivity as separate fees.
- Raise the rate for fast timelines, extra revisions, or heavy production.
High-intent searches
Compare the pages creators search most
These rate and benchmark pages answer searches Google is already showing Snippet for.
Frequently Asked Questions
How do I charge brands in Netherlands?
Start with the rate range for your follower tier in EUR, then adjust for your average reach, engagement, niche, usage rights, and exclusivity. If a brand wants to reuse your content in ads or block competitor deals, quote that as a separate fee instead of including it for free.
How much do influencers charge in Netherlands?
In Netherlands, nano influencers (1K–10K followers) charge €40–€250 per sponsored post, while macro influencers (500K–1M) charge €7,000–€20,000. Video content commands higher rates: €80–€400 (nano) to €18,000–€55,000 (macro). All rates in EUR.
What is the influencer marketing market size in Netherlands?
The influencer marketing market in Netherlands is valued at $500 million in 2026, growing at 15.8% year-over-year. Top platforms are Instagram, YouTube, TikTok. Top niches are Fashion, Food, Lifestyle, Technology, Sustainability.
Which platforms are most popular for influencer marketing in Netherlands?
The most popular platforms for influencer marketing in Netherlands are Instagram, YouTube, TikTok. The Netherlands has a highly mature influencer market with strong disclosure norms. Dutch creators frequently produce content in both Dutch and English. Amsterdam is a hub for international creator campaigns targeting the Benelux region.
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