Influencer Rates in Netherlands (EUR)
The Netherlands has a highly mature influencer market with strong disclosure norms. Dutch creators frequently produce content in both Dutch and English. Amsterdam is a hub for international creator campaigns targeting the Benelux region.
Market Size
$500 million
Growth Rate
15.8%
Currency
EUR
Top Platform
Sponsored Post Rates (EUR)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| €40–€250 | €250–€1,800 | €1,800–€7,000 | €7,000–€20,000 |
Video Rates (EUR)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| €80–€400 | €400–€3,500 | €3,500–€18,000 | €18,000–€55,000 |
Top Platforms in Netherlands
- YouTube
- TikTok
Top Niches in Netherlands
- Fashion
- Food
- Lifestyle
- Technology
- Sustainability
Frequently Asked Questions
How much do influencers charge in Netherlands?
In Netherlands, nano influencers (1K–10K followers) charge €40–€250 per sponsored post, while macro influencers (500K–1M) charge €7,000–€20,000. Video content commands higher rates: €80–€400 (nano) to €18,000–€55,000 (macro). All rates in EUR.
What is the influencer marketing market size in Netherlands?
The influencer marketing market in Netherlands is valued at $500 million in 2026, growing at 15.8% year-over-year. Top platforms are Instagram, YouTube, TikTok. Top niches are Fashion, Food, Lifestyle, Technology, Sustainability.
Which platforms are most popular for influencer marketing in Netherlands?
The most popular platforms for influencer marketing in Netherlands are Instagram, YouTube, TikTok. The Netherlands has a highly mature influencer market with strong disclosure norms. Dutch creators frequently produce content in both Dutch and English. Amsterdam is a hub for international creator campaigns targeting the Benelux region.
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