Influencer Rates in Indonesia (IDR)
Indonesia has Southeast Asia's largest social media population. TikTok Shop has exploded creator commerce. Muslim lifestyle and halal beauty are high-growth sub-niches with premium brand interest.
Market Size
$900 million
Growth Rate
28.5%
Currency
IDR
Top Platform
Sponsored Post Rates (IDR)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| Rp200K–Rp1M | Rp1M–Rp5M | Rp5M–Rp25M | Rp25M–Rp80M |
Video Rates (IDR)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| Rp400K–Rp2M | Rp2M–Rp10M | Rp10M–Rp50M | Rp50M–Rp150M |
Top Platforms in Indonesia
- TikTok
- YouTube
Top Niches in Indonesia
- Beauty
- Fashion
- Food
- Travel
- Gaming
Frequently Asked Questions
How much do influencers charge in Indonesia?
In Indonesia, nano influencers (1K–10K followers) charge Rp200K–Rp1M per sponsored post, while macro influencers (500K–1M) charge Rp25M–Rp80M. Video content commands higher rates: Rp400K–Rp2M (nano) to Rp50M–Rp150M (macro). All rates in IDR.
What is the influencer marketing market size in Indonesia?
The influencer marketing market in Indonesia is valued at $900 million in 2026, growing at 28.5% year-over-year. Top platforms are Instagram, TikTok, YouTube. Top niches are Beauty, Fashion, Food, Travel, Gaming.
Which platforms are most popular for influencer marketing in Indonesia?
The most popular platforms for influencer marketing in Indonesia are Instagram, TikTok, YouTube. Indonesia has Southeast Asia's largest social media population. TikTok Shop has exploded creator commerce. Muslim lifestyle and halal beauty are high-growth sub-niches with premium brand interest.
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