Indonesia influencer rates in 2026 (IDR)
See sponsored post and video rates in IDR by follower count, plus the platforms and niches brands buy most in Indonesia. Indonesia has Southeast Asia's largest social media population. TikTok Shop has exploded creator commerce. Muslim lifestyle and halal beauty are high-growth sub-niches with premium brand interest.
Indonesia influencer rates: quick answer
In Indonesia, sponsored posts range from Rp200K–Rp1M for nano creators to Rp25M–Rp80M for macro creators. Video usually runs Rp400K–Rp2M to Rp50M–Rp150M.
| Content type | Nano (1K to 10K) | Micro (10K to 50K) | Mid (50K to 500K) | Macro (500K to 1M) |
|---|---|---|---|---|
| Sponsored Post Rates (IDR) | Rp200K–Rp1M | Rp1M–Rp5M | Rp5M–Rp25M | Rp25M–Rp80M |
| Video Rates (IDR) | Rp400K–Rp2M | Rp2M–Rp10M | Rp10M–Rp50M | Rp50M–Rp150M |
Rates in Indonesia change by niche, engagement, audience location, usage rights, and whether the brand wants organic posting or paid ad usage.
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Market Size
$900 million
Growth Rate
28.5%
Currency
IDR
Top Platform
Sponsored Post Rates (IDR)
| Nano (1K to 10K) | Micro (10K to 50K) | Mid (50K to 500K) | Macro (500K to 1M) |
|---|---|---|---|
| Rp200K–Rp1M | Rp1M–Rp5M | Rp5M–Rp25M | Rp25M–Rp80M |
Video Rates (IDR)
| Nano (1K to 10K) | Micro (10K to 50K) | Mid (50K to 500K) | Macro (500K to 1M) |
|---|---|---|---|
| Rp400K–Rp2M | Rp2M–Rp10M | Rp10M–Rp50M | Rp50M–Rp150M |
Top Platforms in Indonesia
- TikTok
- YouTube
Top Niches in Indonesia
- Beauty
- Fashion
- Food
- Travel
- Gaming
Methodology
How we estimate these rates
Use these ranges as a floor, not a final quote. We start with creator rates by market, platform, follower count, and content type, then call out the things that should raise your price.
- Charge more for strong engagement and a niche audience.
- Add usage rights, paid ads, and exclusivity as separate fees.
- Raise the rate for fast timelines, extra revisions, or heavy production.
High-intent searches
Compare the pages creators search most
These rate and benchmark pages answer searches Google is already showing Snippet for.
Frequently Asked Questions
How do I charge brands in Indonesia?
Start with the rate range for your follower tier in IDR, then adjust for your average reach, engagement, niche, usage rights, and exclusivity. If a brand wants to reuse your content in ads or block competitor deals, quote that as a separate fee instead of including it for free.
How much do influencers charge in Indonesia?
In Indonesia, nano influencers (1K to 10K followers) charge Rp200K–Rp1M per sponsored post, while macro influencers (500K to 1M) charge Rp25M–Rp80M. Video content commands higher rates: Rp400K–Rp2M (nano) to Rp50M–Rp150M (macro). All rates in IDR.
What is the influencer marketing market size in Indonesia?
The influencer marketing market in Indonesia is valued at $900 million in 2026, growing at 28.5% year-over-year. Top platforms are Instagram, TikTok, YouTube. Top niches are Beauty, Fashion, Food, Travel, Gaming.
Which platforms are most popular for influencer marketing in Indonesia?
The most popular platforms for influencer marketing in Indonesia are Instagram, TikTok, YouTube. Indonesia has Southeast Asia's largest social media population. TikTok Shop has exploded creator commerce. Muslim lifestyle and halal beauty are high-growth sub-niches with premium brand interest.
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