Influencer Rates in United Kingdom (GBP)
The UK market is the largest in Europe with strict ASA advertising disclosure requirements. London-based creators command 15–20% premium rates. TikTok adoption has been faster than in any other European market.
Market Size
$2.8 billion
Growth Rate
16.5%
Currency
GBP
Top Platform
Sponsored Post Rates (GBP)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| £40–£250 | £250–£2,000 | £2,000–£8,000 | £8,000–£20,000 |
Video Rates (GBP)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| £80–£400 | £400–£4,000 | £4,000–£20,000 | £20,000–£60,000 |
Top Platforms in United Kingdom
- TikTok
- YouTube
Top Niches in United Kingdom
- Fashion
- Beauty
- Food
- Travel
- Parenting
Frequently Asked Questions
How much do influencers charge in United Kingdom?
In United Kingdom, nano influencers (1K–10K followers) charge £40–£250 per sponsored post, while macro influencers (500K–1M) charge £8,000–£20,000. Video content commands higher rates: £80–£400 (nano) to £20,000–£60,000 (macro). All rates in GBP.
What is the influencer marketing market size in United Kingdom?
The influencer marketing market in United Kingdom is valued at $2.8 billion in 2026, growing at 16.5% year-over-year. Top platforms are Instagram, TikTok, YouTube. Top niches are Fashion, Beauty, Food, Travel, Parenting.
Which platforms are most popular for influencer marketing in United Kingdom?
The most popular platforms for influencer marketing in United Kingdom are Instagram, TikTok, YouTube. The UK market is the largest in Europe with strict ASA advertising disclosure requirements. London-based creators command 15–20% premium rates. TikTok adoption has been faster than in any other European market.
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