United Kingdom influencer rates in 2026 (GBP)
See sponsored post and video rates in GBP by follower count, plus the platforms and niches brands buy most in United Kingdom. The UK market is the largest in Europe with strict ASA advertising disclosure requirements. London-based creators command 15–20% premium rates. TikTok adoption has been faster than in any other European market.
United Kingdom influencer rates: quick answer
In United Kingdom, sponsored posts range from £40–£250 for nano creators to £8,000–£20,000 for macro creators. Video usually runs £80–£400 to £20,000–£60,000.
| Content type | Nano (1K to 10K) | Micro (10K to 50K) | Mid (50K to 500K) | Macro (500K to 1M) |
|---|---|---|---|---|
| Sponsored Post Rates (GBP) | £40–£250 | £250–£2,000 | £2,000–£8,000 | £8,000–£20,000 |
| Video Rates (GBP) | £80–£400 | £400–£4,000 | £4,000–£20,000 | £20,000–£60,000 |
Rates in United Kingdom change by niche, engagement, audience location, usage rights, and whether the brand wants organic posting or paid ad usage.
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Market Size
$2.8 billion
Growth Rate
16.5%
Currency
GBP
Top Platform
Sponsored Post Rates (GBP)
| Nano (1K to 10K) | Micro (10K to 50K) | Mid (50K to 500K) | Macro (500K to 1M) |
|---|---|---|---|
| £40–£250 | £250–£2,000 | £2,000–£8,000 | £8,000–£20,000 |
Video Rates (GBP)
| Nano (1K to 10K) | Micro (10K to 50K) | Mid (50K to 500K) | Macro (500K to 1M) |
|---|---|---|---|
| £80–£400 | £400–£4,000 | £4,000–£20,000 | £20,000–£60,000 |
Top Platforms in United Kingdom
- TikTok
- YouTube
Top Niches in United Kingdom
- Fashion
- Beauty
- Food
- Travel
- Parenting
Methodology
How we estimate these rates
Use these ranges as a floor, not a final quote. We start with creator rates by market, platform, follower count, and content type, then call out the things that should raise your price.
- Charge more for strong engagement and a niche audience.
- Add usage rights, paid ads, and exclusivity as separate fees.
- Raise the rate for fast timelines, extra revisions, or heavy production.
High-intent searches
Compare the pages creators search most
These rate and benchmark pages answer searches Google is already showing Snippet for.
Frequently Asked Questions
How do I charge brands in United Kingdom?
Start with the rate range for your follower tier in GBP, then adjust for your average reach, engagement, niche, usage rights, and exclusivity. If a brand wants to reuse your content in ads or block competitor deals, quote that as a separate fee instead of including it for free.
How much do influencers charge in United Kingdom?
In United Kingdom, nano influencers (1K to 10K followers) charge £40–£250 per sponsored post, while macro influencers (500K to 1M) charge £8,000–£20,000. Video content commands higher rates: £80–£400 (nano) to £20,000–£60,000 (macro). All rates in GBP.
What is the influencer marketing market size in United Kingdom?
The influencer marketing market in United Kingdom is valued at $2.8 billion in 2026, growing at 16.5% year-over-year. Top platforms are Instagram, TikTok, YouTube. Top niches are Fashion, Beauty, Food, Travel, Parenting.
Which platforms are most popular for influencer marketing in United Kingdom?
The most popular platforms for influencer marketing in United Kingdom are Instagram, TikTok, YouTube. The UK market is the largest in Europe with strict ASA advertising disclosure requirements. London-based creators command 15–20% premium rates. TikTok adoption has been faster than in any other European market.
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