Influencer Rates in United Arab Emirates (AED)
The UAE has some of the highest per-capita influencer marketing spending globally. Dubai-based creators in luxury and lifestyle command premium rates. Snapchat has unusual relevance compared to other markets.
Market Size
$600 million
Growth Rate
21%
Currency
AED
Top Platform
Sponsored Post Rates (AED)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| AED 300–AED 1,500 | AED 1,500–AED 8,000 | AED 8,000–AED 35,000 | AED 35,000–AED 100,000 |
Video Rates (AED)
| Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|
| AED 600–AED 3,000 | AED 3,000–AED 15,000 | AED 15,000–AED 70,000 | AED 70,000–AED 200,000 |
Top Platforms in United Arab Emirates
- TikTok
- YouTube
- Snapchat
Top Niches in United Arab Emirates
- Luxury
- Fashion
- Travel
- Beauty
- Automotive
Frequently Asked Questions
How much do influencers charge in United Arab Emirates?
In United Arab Emirates, nano influencers (1K–10K followers) charge AED 300–AED 1,500 per sponsored post, while macro influencers (500K–1M) charge AED 35,000–AED 100,000. Video content commands higher rates: AED 600–AED 3,000 (nano) to AED 70,000–AED 200,000 (macro). All rates in AED.
What is the influencer marketing market size in United Arab Emirates?
The influencer marketing market in United Arab Emirates is valued at $600 million in 2026, growing at 21% year-over-year. Top platforms are Instagram, TikTok, YouTube, Snapchat. Top niches are Luxury, Fashion, Travel, Beauty, Automotive.
Which platforms are most popular for influencer marketing in United Arab Emirates?
The most popular platforms for influencer marketing in United Arab Emirates are Instagram, TikTok, YouTube, Snapchat. The UAE has some of the highest per-capita influencer marketing spending globally. Dubai-based creators in luxury and lifestyle command premium rates. Snapchat has unusual relevance compared to other markets.
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