FREE BRAND DEAL RATE CALCULATOR
Use your follower count, engagement rate, platform, and niche to estimate what to charge for a paid post or video.
Most creators should price a brand deal from expected views, content type, audience fit, usage rights, and exclusivity. Follower count helps set a floor, but brands pay more when your audience is specific, engaged, and likely to buy.
| Factor | Why it matters |
|---|---|
| Platform | YouTube and high-intent niches usually support higher CPMs than short social posts. |
| Engagement | A smaller account with strong comments, saves, and replies can charge more than a bigger passive account. |
| Usage rights | Charge more if the brand can run your content as ads or reuse it beyond the original post. |
| Exclusivity | Charge more if you cannot work with competing brands for a period of time. |
Snippet finds brands that fit your audience, writes the pitch, and follows up from your Gmail.
Get brand dealsA good first brand deal rate is high enough to cover your content work and audience value. Do not price only from follower count. Use expected views, engagement, niche, usage rights, and exclusivity to set the rate.
Yes, if the brand is asking for a post, video, usage rights, or approval rounds. Free product alone usually does not pay for your time, audience access, or creative work.
No. Keep usage rights as a separate line item. If the brand wants to run your content as paid ads, charge an extra usage fee.