FREE RATE CARD TEMPLATE

Influencer rate card template

Copy a simple creator rate card for sponsored posts, videos, stories, usage rights, and bundles.

What should a creator rate card include?

A creator rate card should list your main deliverables, starting prices, package options, usage-rights fees, exclusivity fees, and contact details. Keep it short enough for a brand manager to scan in under one minute.

How to use it

  1. 1Start with one clear base rate per deliverable.
  2. 2Add package rates for common bundles like one video plus three story frames.
  3. 3Keep usage rights and exclusivity as separate add-ons.
  4. 4Send the rate card with your media kit and two proof points.

Copy this rate card

Line itemRateNote
Instagram Reel or TikTok videoBase sponsored video rateCharge extra for paid usage, whitelisting, or exclusivity.
Instagram post or carouselBase sponsored post rateUse your engagement rate and average reach to set the floor.
Story setLower single-use ratePrice by number of frames and link sticker requirements.
Usage rights30-100% of base rateKeep this separate from organic posting.
ExclusivityMonthly add-onCharge more when a brand blocks competitor deals.

Want brands to accept your rate?

Snippet finds brands, writes the pitch, sends your kit, and follows up from your Gmail.

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Resources

FAQ

Do small creators need a rate card?

Yes. A simple rate card helps brands understand what you sell and makes it easier to avoid free-product-only offers.

Should I put exact prices or ranges on my rate card?

Use starting prices if you want room to negotiate. Use ranges when your deliverables change a lot by scope, usage rights, or timeline.

What should I send with my rate card?

Send a short media kit with your audience, engagement, best content examples, and contact details. Brands need proof, not just prices.

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