Check Your Instagram Engagement

See how your content performs compared to similar creators.

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How it works

1Enter any public Instagram username above
2We analyze their most recent posts and Reels
3Get an engagement score benchmarked against similar accounts
Engagement Rate = Median (Likes + Comments) per post / Followers × 100
Benchmarked by size
Compared against accounts with similar follower counts
Posts & Reels
Analyzes up to 20 recent posts plus your latest Reels
No login needed
Works instantly on any public Instagram account

Why Instagram Engagement Rate Matters

Instagram engagement rate measures how actively your audience interacts with your content relative to your follower count. It's the single most important metric for understanding whether your content truly resonates — and it's the first thing brands look at when evaluating creators for paid partnerships and sponsorships.

A high engagement rate means your followers aren't just passive observers. They're liking, commenting, and interacting with what you post. This signals to the Instagram algorithm that your content has real value, which leads to more reach, more impressions, and ultimately more opportunity for monetization through brand deals.

For creators with 10K–1M followers, engagement rate is often more valuable than raw follower count. A 20K-follower account with 5% engagement will typically outperform a 200K-follower account with 0.5% engagement in brand campaigns because their audience is genuinely paying attention.

Tips to Improve Your Engagement Rate

1

Post Reels consistently. Reels typically get 2–3x the engagement of static posts because Instagram’s algorithm prioritizes short-form video and distributes it more broadly through Explore and the Reels tab.

2

Use strong calls-to-action. Ask questions in your captions, prompt saves, or encourage comments. Posts with direct CTAs see significantly more interaction than passive captions.

3

Post when your audience is online. Check Instagram Insights for your audience’s peak activity hours and schedule content accordingly. Engagement in the first hour is a strong signal for algorithmic distribution.

4

Reply to comments quickly. The algorithm treats comment velocity as a quality signal. Replying to comments within the first hour encourages more conversation and boosts your post’s visibility.

Frequently Asked Questions

How is the Instagram engagement rate calculated?
Our Instagram engagement rate calculator uses the median number of likes and comments per post, divided by the account’s total follower count, multiplied by 100. We use the median rather than the average because it filters out viral outlier posts that could inflate your score. We analyze up to 20 of the most recent feed posts plus recent Reels to give you an accurate, up-to-date snapshot of how your audience actually interacts with your content.
What is a good engagement rate on Instagram?
A good Instagram engagement rate depends on your follower count, since engagement naturally decreases as accounts grow. For nano-influencers with 1K–5K followers, above 6% is considered excellent. For micro-influencers with 5K–100K followers, anything above 2–3.5% is strong. Accounts with 100K–1M followers typically see 0.8–2% as good, while mega-accounts over 1M followers do well above 1.5%. Our calculator benchmarks your rate against accounts of similar size so you know exactly where you stand.
Is this Instagram engagement calculator free?
Yes, completely free. There’s no sign-up, no email required, and no hidden paywalls. Just enter any public Instagram username and get instant results including your engagement rate, how it compares to similar accounts, and a detailed per-post breakdown. We built this tool so creators and brands can quickly evaluate any public profile.
Does it work for private Instagram accounts?
No. Instagram’s API only provides data for public accounts. If a profile is set to private, we can’t access their posts, likes, comments, or follower data. If you want to check your own private account’s engagement, you’ll need to temporarily switch it to public.
Why do you use median instead of average?
The median gives a more realistic picture of typical engagement because it isn’t skewed by a single viral post that might get 10x more likes than usual. If one of your posts went viral, using an average would inflate your engagement rate and give brands or collaborators a misleading impression. The median tells you what a typical post actually achieves, which is more useful for benchmarking and brand deal negotiations.
Why does my engagement rate differ from other calculators?
Different tools use different formulas, sample sizes, and engagement signals. Some calculators use average instead of median, some include saves and shares (which aren’t publicly available via the Instagram API), and some analyze a different number of posts. We use the industry-standard median (likes + comments) / followers formula across your most recent posts and Reels for accuracy and consistency.
How many posts does the calculator analyze?
We analyze up to 20 of the most recent feed posts plus your latest Reels. This gives a strong snapshot of your current engagement without being skewed by older content that may not reflect your current audience or content strategy. If you’ve recently changed niches or posting styles, your most recent posts will paint a more accurate picture.
Can I use this to check a competitor's or another creator's engagement?
Absolutely. Just enter any public Instagram username and you’ll get a full engagement analysis for that account. This is useful for brands evaluating potential partnerships with influencers, creators benchmarking themselves against similar accounts, or agencies vetting creators before signing them. No account ownership or login is needed.
What's the difference between Posts ER and Reels ER?
Posts ER is the median engagement rate across static feed posts (photos, carousels), while Reels ER covers short-form video content. Reels typically get higher engagement because Instagram’s algorithm favors video content and pushes Reels to a wider audience through the Explore page and Reels tab. Seeing both numbers helps you understand which format resonates more with your audience.

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