Find out what your Instagram is really worth

Our Instagram engagement rate calculator uses the median number of likes and comments per post, divided by the account’s total follower count, multiplied by 100. We use the median rather than the average because it filters out viral outlier posts that could inflate your score. We analyze up to 20 of the most recent feed posts plus recent Reels to give you an accurate, up-to-date snapshot of how your audience actually interacts with your content.

A good Instagram engagement rate depends on your follower count, since engagement naturally decreases as accounts grow. For nano-influencers with 1K–5K followers, above 6% is considered excellent. For micro-influencers with 5K–100K followers, anything above 2–3.5% is strong. Accounts with 100K–1M followers typically see 0.8–2% as good, while mega-accounts over 1M followers do well above 1.5%. Our calculator benchmarks your rate against accounts of similar size so you know exactly where you stand.

Yes, completely free. There’s no sign-up, no email required, and no hidden paywalls. Enter any public Instagram username or paste a standard profile URL to get instant results including your engagement rate, how it compares to similar accounts, and a detailed per-post breakdown. We built this tool so creators and brands can quickly evaluate any public profile.

No. Instagram’s API only provides data for public accounts. If a profile is set to private, we can’t access their posts, likes, comments, or follower data. If you want to check your own private account’s engagement, you’ll need to temporarily switch it to public.

The median gives a more realistic picture of typical engagement because it isn’t skewed by a single viral post that might get 10x more likes than usual. If one of your posts went viral, using an average would inflate your engagement rate and give brands or collaborators a misleading impression. The median tells you what a typical post actually achieves, which is more useful for benchmarking and brand deal negotiations.

Different tools use different formulas, sample sizes, and engagement signals. Some calculators use average instead of median, some include saves and shares (which aren’t publicly available via the Instagram API), and some analyze a different number of posts. We use the industry-standard median (likes + comments) / followers formula across your most recent posts and Reels for accuracy and consistency.

We analyze up to 20 of the most recent feed posts plus your latest Reels. This gives a strong snapshot of your current engagement without being skewed by older content that may not reflect your current audience or content strategy. If you’ve recently changed niches or posting styles, your most recent posts will paint a more accurate picture.

Absolutely. Enter any public Instagram username or paste their profile URL and you’ll get a full engagement analysis for that account. This is useful for brands evaluating potential partnerships with influencers, creators benchmarking themselves against similar accounts, or agencies vetting creators before signing them. No account ownership or login is needed.

Posts ER is the median engagement rate across static feed posts (photos, carousels), while Reels ER covers short-form video content. Reels typically get higher engagement because Instagram’s algorithm favors video content and pushes Reels to a wider audience through the Explore page and Reels tab. Seeing both numbers helps you understand which format resonates more with your audience.