Gaming influencer rates in 2026
See what gaming creators charge on Instagram, TikTok, and YouTube by follower count and content type.
Gaming influencer rates: quick answer
For gaming creators, rates change by platform, follower count, and content type. Use the ranges below as a starting point, then charge more for usage rights, exclusivity, and tight deadlines.
| Platform | Sponsored post | Story / short | Video |
|---|---|---|---|
| $50–$180 to $4,500–$14,000 | $20–$65 to $1,200–$4,000 | $100–$300 to $9,000–$28,000 | |
| TikTok | $50–$200 to $5,000–$15,000 | $20–$70 to $1,500–$5,000 | $100–$350 to $10,000–$30,000 |
| YouTube | $100–$350 to $9,000–$28,000 | $40–$100 to $2,000–$7,000 | $200–$600 to $18,000–$50,000 |
Gaming rates are averages. Your real quote should move up when your engagement, audience fit, or deliverables are stronger than the baseline.
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Rate Breakdown by Platform
| Content Type | Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|---|
| Sponsored Post | $50–$180 | $180–$700 | $700–$4,500 | $4,500–$14,000 |
| Story / Short | $20–$65 | $65–$220 | $220–$1,200 | $1,200–$4,000 |
| Video | $100–$300 | $300–$900 | $900–$9,000 | $9,000–$28,000 |
TikTok
| Content Type | Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|---|
| Sponsored Post | $50–$200 | $200–$800 | $800–$5,000 | $5,000–$15,000 |
| Story / Short | $20–$70 | $70–$250 | $250–$1,500 | $1,500–$5,000 |
| Video | $100–$350 | $350–$1,000 | $1,000–$10,000 | $10,000–$30,000 |
YouTube
| Content Type | Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|---|
| Sponsored Post | $100–$350 | $350–$1,300 | $1,300–$9,000 | $9,000–$28,000 |
| Story / Short | $40–$100 | $100–$350 | $350–$2,000 | $2,000–$7,000 |
| Video | $200–$600 | $600–$2,000 | $2,000–$18,000 | $18,000–$50,000 |
Know your rate. Now get the deal.
These are industry averages. Your actual rate depends on your engagement, audience, and niche. Run your free engagement report to see what brands should pay you specifically.
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Top Brands
Brands actively working with gaming creators
- Razer
- HyperX
- G Fuel
- EA Games
- MSI
- SteelSeries
Seasonal Peaks
When gaming brand deal demand is highest
- Major game launches (varies)
- Holiday gifting (Nov–Dec)
- E3/Summer Game Fest (June)
Methodology
How we estimate these rates
Use these ranges as a floor, not a final quote. We start with creator rates by market, platform, follower count, and content type, then call out the things that should raise your price.
- Charge more for strong engagement and a niche audience.
- Add usage rights, paid ads, and exclusivity as separate fees.
- Raise the rate for fast timelines, extra revisions, or heavy production.
Tips for Gaming Creators
Live stream integrations command different pricing than VOD — build a separate rate card for real-time content.
Game publishers often offer early access as part of deals. Price the exclusivity window — first-to-market content is more valuable.
Bundle Twitch/YouTube streams with TikTok highlight clips for a multi-platform package that justifies higher total deal value.
Esports and tournament content attracts hardware sponsors with larger budgets than game publishers for mid-tier creators.
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Snippet analyzes your actual audience data, engagement rates, and niche to recommend exactly what you should charge. Starting at $50/month.
Get your first brand dealFrequently Asked Questions
How much do gaming influencers charge per post in 2026?
Gaming influencer rates vary widely by platform and follower count. Nano creators (1K–10K) typically charge $40–$300 per post, while macro creators (500K–1M) can command $5,000–$20,000+. Rates also depend on content format, usage rights, and exclusivity terms.
What factors affect gaming influencer pricing?
Key factors include follower count, engagement rate, content format (stories vs posts vs video), platform, usage rights (whether the brand can repurpose content for ads), exclusivity period, production complexity, and the creator's track record of driving conversions.
Should I charge differently for Instagram vs TikTok vs YouTube?
Yes. YouTube typically commands the highest rates due to longer content, higher production costs, and longer shelf life. TikTok rates are growing but generally lower due to shorter format. Instagram sits in between. Many creators offer multi-platform bundles at a slight discount for higher total deal value.
How can I increase my rates as a gaming influencer?
Focus on engagement rate over follower count, build a media kit with past campaign results, negotiate usage rights as a separate line item, offer package deals across platforms, and demonstrate your audience's purchase intent with analytics data. Specializing in a sub-niche also helps command premium rates.