Gaming Instagram influencer rates in 2026
See what brands pay gaming creators on Instagram, from nano to macro accounts. Average pay per 1K views for gaming: $8–$20.
Gaming Instagram rates: quick answer
On Instagram, gaming creators usually charge $50–$180 to $4,500–$14,000 for sponsored posts. Video usually runs $100–$300 to $9,000–$28,000.
| Content type | Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|---|
| Sponsored Post | $50–$180 | $180–$700 | $700–$4,500 | $4,500–$14,000 |
| Story / Short | $20–$65 | $65–$220 | $220–$1,200 | $1,200–$4,000 |
| Video | $100–$300 | $300–$900 | $900–$9,000 | $9,000–$28,000 |
Instagram rates should go up when the brand wants paid usage, whitelisting, exclusivity, rush delivery, or extra revisions.
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Instagram Rate Card — Gaming
| Content Type | Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|---|
| Sponsored Post | $50–$180 | $180–$700 | $700–$4,500 | $4,500–$14,000 |
| Story / Short | $20–$65 | $65–$220 | $220–$1,200 | $1,200–$4,000 |
| Video | $100–$300 | $300–$900 | $900–$9,000 | $9,000–$28,000 |
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Tips for Gaming Creators on Instagram
Live stream integrations command different pricing than VOD — build a separate rate card for real-time content.
Game publishers often offer early access as part of deals. Price the exclusivity window — first-to-market content is more valuable.
Bundle Twitch/YouTube streams with TikTok highlight clips for a multi-platform package that justifies higher total deal value.
Esports and tournament content attracts hardware sponsors with larger budgets than game publishers for mid-tier creators.
Methodology
How we estimate these rates
Use these ranges as a floor, not a final quote. We start with creator rates by market, platform, follower count, and content type, then call out the things that should raise your price.
- Charge more for strong engagement and a niche audience.
- Add usage rights, paid ads, and exclusivity as separate fees.
- Raise the rate for fast timelines, extra revisions, or heavy production.
Top Gaming Brands on Instagram
- Razer
- HyperX
- G Fuel
- EA Games
- MSI
- SteelSeries
Also see Gaming rates on
Frequently Asked Questions
How much do gaming influencers charge on Instagram?
Gaming Instagram influencer rates range from $50–$180 for nano creators (1K–10K followers) to $4,500–$14,000 for macro creators (500K–1M followers) per sponsored post. Video content commands higher rates: $100–$300 to $9,000–$28,000.
What content type pays the most on Instagram for gaming creators?
Video content consistently pays the most on Instagram for gaming creators. Video rates range from $100–$300 (nano) to $9,000–$28,000 (macro), compared to sponsored posts at $50–$180 to $4,500–$14,000. Stories/Shorts are the most affordable for brands at $20–$65 to $1,200–$4,000.
How do gaming Instagram rates compare to other platforms?
Rates vary by platform due to content format, audience behavior, and ad market maturity. Check our full gaming rate breakdown across all platforms to compare: https://usesnippet.app/tools/influencer-rates/gaming.
Should I charge more for usage rights on Instagram?
Yes. Usage rights (letting brands repurpose your content in ads) should add 30–100% to your base Instagram rate for 30-day usage, and 50–200% for 90-day or perpetual licensing. Always negotiate usage rights as a separate line item.
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