Gaming YouTube Rates in 2026
What brands pay gaming influencers on YouTube in 2026, broken down by follower tier and content type. Average CPM for gaming: $8–$20.
YouTube Rate Card — Gaming
| Content Type | Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|---|
| Sponsored Post | $100–$350 | $350–$1,300 | $1,300–$9,000 | $9,000–$28,000 |
| Story / Short | $40–$100 | $100–$350 | $350–$2,000 | $2,000–$7,000 |
| Video | $200–$600 | $600–$2,000 | $2,000–$18,000 | $18,000–$50,000 |
Sponsored Post
$100–$350 → $9,000–$28,000
Nano → Macro
Story / Short
$40–$100 → $2,000–$7,000
Nano → Macro
Video
$200–$600 → $18,000–$50,000
Nano → Macro
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Check my YouTube rateTips for Gaming Creators on YouTube
Live stream integrations command different pricing than VOD — build a separate rate card for real-time content.
Game publishers often offer early access as part of deals. Price the exclusivity window — first-to-market content is more valuable.
Bundle Twitch/YouTube streams with TikTok highlight clips for a multi-platform package that justifies higher total deal value.
Esports and tournament content attracts hardware sponsors with larger budgets than game publishers for mid-tier creators.
Top Gaming Brands on YouTube
- Razer
- HyperX
- G Fuel
- EA Games
- MSI
- SteelSeries
Also see Gaming rates on
Frequently Asked Questions
How much do gaming influencers charge on YouTube?
Gaming YouTube influencer rates range from $100–$350 for nano creators (1K–10K followers) to $9,000–$28,000 for macro creators (500K–1M followers) per sponsored post. Video content commands higher rates: $200–$600 to $18,000–$50,000.
What content type pays the most on YouTube for gaming creators?
Video content consistently pays the most on YouTube for gaming creators. Video rates range from $200–$600 (nano) to $18,000–$50,000 (macro), compared to sponsored posts at $100–$350 to $9,000–$28,000. Stories/Shorts are the most affordable for brands at $40–$100 to $2,000–$7,000.
How do gaming YouTube rates compare to other platforms?
Rates vary by platform due to content format, audience behavior, and ad market maturity. Check our full gaming rate breakdown across all platforms to compare: https://usesnippet.app/tools/influencer-rates/gaming.
Should I charge more for usage rights on YouTube?
Yes. Usage rights (letting brands repurpose your content in ads) should add 30–100% to your base YouTube rate for 30-day usage, and 50–200% for 90-day or perpetual licensing. Always negotiate usage rights as a separate line item.
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