TWITTER/X BENCHMARKS
Use these benchmarks to see whether your X account is low, average, or strong for your follower count. Then check your own account for a real score.
| Follower count | Average | Top creators |
|---|---|---|
| Nano (1K–10K)1,000 – 10,000 | 3.1% | 5.8% |
| Micro (10K–50K)10,000 – 50,000 | 2.1% | 3.9% |
| Mid (50K–500K)50,000 – 500,000 | 1.4% | 2.6% |
| Macro (500K–1M)500,000 – 1,000,000 | 0.9% | 1.7% |
Use the table as a starting point, not a final price. Your real brand deal value also depends on your niche, audience trust, recent posts, usage rights, and how well you pitch brands.
Benchmarks are useful, but brands care about your actual posts. Run a free report to see your engagement rate, account score, and brand deal range.
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A good Twitter/X engagement rate depends on follower count. Smaller accounts can clear 2-3%, while larger accounts often do well around 0.5-1%. Use the table above to compare your account against creators your size.
The X feed moves fast and many people read without clicking like, repost, or reply. A lower rate can still be strong if the audience is niche, active, and useful to brands.
Yes, especially for creators with trusted opinions in tech, finance, gaming, media, and business. Replies and reposts show that people do more than scroll past your posts.