See how your tweets perform compared to similar accounts.
Engagement Rate = Median (Likes + Retweets + Replies) per tweet / Followers × 100Twitter/X engagement rate measures how actively your audience interacts with your tweets relative to your follower count. In a fast-moving feed, high engagement means your content consistently stops the scroll and drives action.
For creators and thought leaders, engagement rate is the clearest signal of influence. A high engagement rate means your audience trusts your voice and values your perspective — which translates directly to partnership value for brands.
X's algorithm prioritizes tweets with high early engagement, surfacing them in "For You" feeds and amplifying reach. This means strong engagement on individual tweets compounds into broader visibility over time.
Tweet when your audience is online. Check your analytics for peak activity times. Tweets posted during high-activity windows get more initial engagement, which signals the algorithm to boost distribution.
Use threads for deeper content. Threads consistently outperform single tweets for engagement. The first tweet hooks readers, and each reply in the thread gets its own engagement signals.
Ask questions and invite opinions. Tweets that directly ask followers for their take drive replies, which X’s algorithm weights heavily. Polls, hot takes, and ‘which do you prefer?’ formats work well.
Reply to replies quickly. Engaging with your audience in the replies section within the first hour boosts the tweet’s visibility and encourages more people to join the conversation.
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