Find out what your YouTube is really worth

We calculate YouTube engagement rate using the median number of likes and comments per video, divided by the median views, multiplied by 100. This view-based approach is more accurate for YouTube because subscriber counts don’t reflect actual viewership — the algorithm determines how many people see each video.

A good YouTube engagement rate depends on channel size. For smaller channels with 1K–5K subscribers, above 8% is excellent. For channels with 20K–100K subscribers, 2.5–5% is strong. Large channels with over 1M subscribers typically see 1.5–3%. Our calculator benchmarks your rate against similarly-sized channels.

Yes, completely free. No sign-up, no email, no paywalls. Enter any YouTube channel handle or paste a standard channel URL and get instant results including engagement rate, benchmarking, and a per-video breakdown.

YouTube’s algorithm means most views come from non-subscribers through recommendations, search, and Shorts feed. A channel with 1M subscribers might only get 50K views per video. View-based engagement rate tells you what percentage of people who actually watched your content engaged with it, which is far more meaningful.

Enter the channel’s @handle (e.g., @MrBeast), paste a youtube.com/@handle URL, or use a standard /channel/, /c/, or /user/ channel link. We’ll extract the identifier and resolve it to the correct channel automatically.

Absolutely. Enter any public YouTube channel handle or paste the channel URL to get a full engagement analysis. This is useful for creators benchmarking their performance, brands evaluating potential partners, or agencies comparing channels in a niche.