CREATOR RATE GUIDE

What should you charge brands?

Start with your country and follower tier. Then charge more for video, usage rights, exclusivity, and fast turnaround.

Rates by country

Post and video ranges

Simple next step

Quick answer

Most creators should quote a range, not one fixed price. Use the table below as a floor, then raise the rate when the brand wants paid ad usage, whitelisting, exclusivity, extra revisions, or a short deadline.

Micro to mid-tier creator ranges

Influencer rates by country

CountrySponsored postVideoMarketGuide

United States

USD · Instagram

Micro (10K–50K): $300–$2,500Mid (50K–500K): $2,500–$10,000Micro (10K–50K): $500–$5,000Mid (50K–500K): $5,000–$25,000$26.4 billion14.2% growthView guide

United Kingdom

GBP · Instagram

Micro (10K–50K): £250–£2,000Mid (50K–500K): £2,000–£8,000Micro (10K–50K): £400–£4,000Mid (50K–500K): £4,000–£20,000$2.8 billion16.5% growthView guide

India

INR · Instagram

Micro (10K–50K): ₹5,000–₹25,000Mid (50K–500K): ₹25,000–₹1,50,000Micro (10K–50K): ₹10,000–₹50,000Mid (50K–500K): ₹50,000–₹3,00,000$3.5 billion25% growthView guide

Canada

CAD · Instagram

Micro (10K–50K): C$350–$2,800Mid (50K–500K): C$2,800–$11,000Micro (10K–50K): C$600–$5,500Mid (50K–500K): C$5,500–$28,000$1.8 billion17.3% growthView guide

Australia

AUD · Instagram

Micro (10K–50K): A$400–$3,000Mid (50K–500K): A$3,000–$12,000Micro (10K–50K): A$700–$6,000Mid (50K–500K): A$6,000–$30,000$1.2 billion18.7% growthView guide

Germany

EUR · Instagram

Micro (10K–50K): €250–€2,000Mid (50K–500K): €2,000–€8,000Micro (10K–50K): €400–€4,000Mid (50K–500K): €4,000–€20,000$2.1 billion15.8% growthView guide

France

EUR · Instagram

Micro (10K–50K): €220–€1,800Mid (50K–500K): €1,800–€7,000Micro (10K–50K): €350–€3,500Mid (50K–500K): €3,500–€18,000$1.6 billion16.2% growthView guide

Brazil

BRL · Instagram

Micro (10K–50K): R$500–R$3,000Mid (50K–500K): R$3,000–R$15,000Micro (10K–50K): R$1,000–R$6,000Mid (50K–500K): R$6,000–R$30,000$1.9 billion22.4% growthView guide

Mexico

MXN · TikTok

Micro (10K–50K): MX$2,500–MX$15,000Mid (50K–500K): MX$15,000–MX$60,000Micro (10K–50K): MX$5,000–MX$30,000Mid (50K–500K): MX$30,000–MX$120,000$850 million24.1% growthView guide

Japan

JPY · YouTube

Micro (10K–50K): ¥30,000–¥150,000Mid (50K–500K): ¥150,000–¥600,000Micro (10K–50K): ¥50,000–¥300,000Mid (50K–500K): ¥300,000–¥1,200,000$1.4 billion13.5% growthView guide

South Korea

KRW · YouTube

Micro (10K–50K): ₩300,000–₩1,500,000Mid (50K–500K): ₩1,500,000–₩6,000,000Micro (10K–50K): ₩500,000–₩3,000,000Mid (50K–500K): ₩3,000,000–₩12,000,000$1.1 billion15.2% growthView guide

Indonesia

IDR · Instagram

Micro (10K–50K): Rp1M–Rp5MMid (50K–500K): Rp5M–Rp25MMicro (10K–50K): Rp2M–Rp10MMid (50K–500K): Rp10M–Rp50M$900 million28.5% growthView guide

Nigeria

NGN · Instagram

Micro (10K–50K): ₦100K–₦500KMid (50K–500K): ₦500K–₦2MMicro (10K–50K): ₦200K–₦1MMid (50K–500K): ₦1M–₦5M$350 million32% growthView guide

South Africa

ZAR · Instagram

Micro (10K–50K): R2,500–R12,000Mid (50K–500K): R12,000–R50,000Micro (10K–50K): R5,000–R25,000Mid (50K–500K): R25,000–R100,000$280 million26% growthView guide

United Arab Emirates

AED · Instagram

Micro (10K–50K): AED 1,500–AED 8,000Mid (50K–500K): AED 8,000–AED 35,000Micro (10K–50K): AED 3,000–AED 15,000Mid (50K–500K): AED 15,000–AED 70,000$600 million21% growthView guide

Spain

EUR · Instagram

Micro (10K–50K): €200–€1,500Mid (50K–500K): €1,500–€6,000Micro (10K–50K): €300–€3,000Mid (50K–500K): €3,000–€15,000$900 million17.8% growthView guide

Italy

EUR · Instagram

Micro (10K–50K): €200–€1,500Mid (50K–500K): €1,500–€6,500Micro (10K–50K): €300–€3,000Mid (50K–500K): €3,000–€16,000$1.0 billion16.1% growthView guide

Singapore

SGD · Instagram

Micro (10K–50K): S$400–S$2,500Mid (50K–500K): S$2,500–S$10,000Micro (10K–50K): S$700–S$5,000Mid (50K–500K): S$5,000–S$25,000$450 million19.3% growthView guide

Sweden

SEK · Instagram

Micro (10K–50K): kr 2,500–kr 15,000Mid (50K–500K): kr 15,000–kr 60,000Micro (10K–50K): kr 5,000–kr 30,000Mid (50K–500K): kr 30,000–kr 120,000$350 million14.5% growthView guide

Netherlands

EUR · Instagram

Micro (10K–50K): €250–€1,800Mid (50K–500K): €1,800–€7,000Micro (10K–50K): €400–€3,500Mid (50K–500K): €3,500–€18,000$500 million15.8% growthView guide

High-intent searches

Compare the pages creators search most

These rate and benchmark pages answer searches Google is already showing Snippet for.

Japan influencer ratesSponsored post and video rates in JPY.Nigeria influencer ratesCreator rates in NGN by follower count.Australia influencer ratesSponsored post and video rates in AUD.South Africa influencer ratesCreator rates in ZAR by follower count.Travel influencer ratesTravel creator rates by platform.Pet Instagram influencer ratesPet creator rates on Instagram.Twitter/X engagement benchmarksAverage X engagement rate by follower count.Twitter engagement checkerCheck any public X account for free.

When to charge more

  • Charge more if the brand wants to run your content as ads.
  • Charge more if the brand blocks you from working with competitors.
  • Charge more for video than a static post.
  • Charge more when the timeline is rushed.

Methodology

How we estimate these rates

Use these ranges as a floor, not a final quote. We start with creator rates by market, platform, follower count, and content type, then call out the things that should raise your price.

  • Charge more for strong engagement and a niche audience.
  • Add usage rights, paid ads, and exclusivity as separate fees.
  • Raise the rate for fast timelines, extra revisions, or heavy production.

WANT THE DEALS TOO?

Let Snippet find brands for you

Knowing your rate is only step one. Snippet finds brands, writes the pitch, and follows up from your Gmail.

Get brand deals

Sends from your actual Gmail · No charge today

Pricing questions

How do I know what to charge a brand?

Start with your country, follower count, platform, and content type. Then adjust for engagement, niche, usage rights, exclusivity, timeline, and how much work the brand wants.

Should I charge brands in my local currency?

Yes. Quote in the currency you want to be paid in. If the brand is in another country, include the currency code so there is no confusion.

Should usage rights be included in the base rate?

No. Keep usage rights separate. Organic posting, paid ad usage, whitelisting, and exclusivity are different things and should not be bundled for free.

What if a brand says my rate is too high?

Lower the scope before you lower the price. Offer fewer deliverables, shorter usage rights, no exclusivity, or a longer timeline.