Health & Wellness Instagram Rates in 2026
What brands pay health & wellness influencers on Instagram in 2026, broken down by follower tier and content type. Average CPM for health & wellness: $11–$24.
Instagram Rate Card — Health & Wellness
| Content Type | Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|---|
| Sponsored Post | $60–$220 | $220–$900 | $900–$5,500 | $5,500–$16,000 |
| Story / Short | $25–$80 | $80–$280 | $280–$1,500 | $1,500–$5,000 |
| Video | $120–$350 | $350–$1,100 | $1,100–$11,000 | $11,000–$32,000 |
Sponsored Post
$60–$220 → $5,500–$16,000
Nano → Macro
Story / Short
$25–$80 → $1,500–$5,000
Nano → Macro
Video
$120–$350 → $11,000–$32,000
Nano → Macro
Check your Instagram engagement rate
Your actual rate depends on your engagement, audience quality, and niche. Get a personalized estimate.
Check my Instagram rateTips for Health & Wellness Creators on Instagram
Credentials and certifications (even non-formal ones) significantly increase brand trust and rates. Highlight any relevant qualifications in your media kit.
Wellness brands often prefer long-term ambassador deals over one-off posts — pitch 3-6 month partnerships for more stable, higher-total income.
Be transparent about what is and isn't evidence-based. Brands that value credibility pay more for creators who won't promote anything.
Supplement and wellness app brands have among the highest customer LTVs, justifying above-average influencer rates.
Top Health & Wellness Brands on Instagram
- Athletic Greens (AG1)
- Calm
- Headspace
- Seed
- Ritual
- Four Sigmatic
Also see Health & Wellness rates on
Frequently Asked Questions
How much do health & wellness influencers charge on Instagram?
Health & Wellness Instagram influencer rates range from $60–$220 for nano creators (1K–10K followers) to $5,500–$16,000 for macro creators (500K–1M followers) per sponsored post. Video content commands higher rates: $120–$350 to $11,000–$32,000.
What content type pays the most on Instagram for health & wellness creators?
Video content consistently pays the most on Instagram for health & wellness creators. Video rates range from $120–$350 (nano) to $11,000–$32,000 (macro), compared to sponsored posts at $60–$220 to $5,500–$16,000. Stories/Shorts are the most affordable for brands at $25–$80 to $1,500–$5,000.
How do health & wellness Instagram rates compare to other platforms?
Rates vary by platform due to content format, audience behavior, and ad market maturity. Check our full health & wellness rate breakdown across all platforms to compare: https://usesnippet.app/tools/influencer-rates/health-wellness.
Should I charge more for usage rights on Instagram?
Yes. Usage rights (letting brands repurpose your content in ads) should add 30–100% to your base Instagram rate for 30-day usage, and 50–200% for 90-day or perpetual licensing. Always negotiate usage rights as a separate line item.
Get personalized rate recommendations
Snippet analyzes your audience data and engagement to recommend what you should charge. Starting at $99/month.
Get your first brand deal