Health & Wellness YouTube Rates in 2026
What brands pay health & wellness influencers on YouTube in 2026, broken down by follower tier and content type. Average CPM for health & wellness: $11–$24.
YouTube Rate Card — Health & Wellness
| Content Type | Nano (1K–10K) | Micro (10K–50K) | Mid (50K–500K) | Macro (500K–1M) |
|---|---|---|---|---|
| Sponsored Post | $90–$300 | $300–$1,200 | $1,200–$8,000 | $8,000–$24,000 |
| Story / Short | $35–$90 | $90–$320 | $320–$1,800 | $1,800–$6,500 |
| Video | $180–$500 | $500–$1,600 | $1,600–$15,000 | $15,000–$40,000 |
Sponsored Post
$90–$300 → $8,000–$24,000
Nano → Macro
Story / Short
$35–$90 → $1,800–$6,500
Nano → Macro
Video
$180–$500 → $15,000–$40,000
Nano → Macro
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Check my YouTube rateTips for Health & Wellness Creators on YouTube
Credentials and certifications (even non-formal ones) significantly increase brand trust and rates. Highlight any relevant qualifications in your media kit.
Wellness brands often prefer long-term ambassador deals over one-off posts — pitch 3-6 month partnerships for more stable, higher-total income.
Be transparent about what is and isn't evidence-based. Brands that value credibility pay more for creators who won't promote anything.
Supplement and wellness app brands have among the highest customer LTVs, justifying above-average influencer rates.
Top Health & Wellness Brands on YouTube
- Athletic Greens (AG1)
- Calm
- Headspace
- Seed
- Ritual
- Four Sigmatic
Also see Health & Wellness rates on
Frequently Asked Questions
How much do health & wellness influencers charge on YouTube?
Health & Wellness YouTube influencer rates range from $90–$300 for nano creators (1K–10K followers) to $8,000–$24,000 for macro creators (500K–1M followers) per sponsored post. Video content commands higher rates: $180–$500 to $15,000–$40,000.
What content type pays the most on YouTube for health & wellness creators?
Video content consistently pays the most on YouTube for health & wellness creators. Video rates range from $180–$500 (nano) to $15,000–$40,000 (macro), compared to sponsored posts at $90–$300 to $8,000–$24,000. Stories/Shorts are the most affordable for brands at $35–$90 to $1,800–$6,500.
How do health & wellness YouTube rates compare to other platforms?
Rates vary by platform due to content format, audience behavior, and ad market maturity. Check our full health & wellness rate breakdown across all platforms to compare: https://usesnippet.app/tools/influencer-rates/health-wellness.
Should I charge more for usage rights on YouTube?
Yes. Usage rights (letting brands repurpose your content in ads) should add 30–100% to your base YouTube rate for 30-day usage, and 50–200% for 90-day or perpetual licensing. Always negotiate usage rights as a separate line item.
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