UGC Roster Review (2026): Is It Legit? Pricing and What Creators Say
A sourced look at UGC Roster for creators: what it does, every plan and price, its App Store and Google Play ratings, and what creators say on Reddit.
UGC Roster (ugcroster.com) is a pitching and marketplace platform for UGC creators. It has a free plan, a Pro plan at $29.99 a month and a $299 one-time Placement service. Its apps hold 4.7 from 863 App Store ratings and 4.6 from about 3,040 Google Play reviews. Its Trustpilot page has no reviews yet.
Snippet makes a competing product, and we have not used UGC Roster to run campaigns. Everything below comes from UGC Roster's own pages, its app store listings, Trustpilot and public Reddit threads, with a link next to each claim. All of it was checked on November 10, 2026.
Is UGC Roster legit?
Here are the facts you can check yourself:
- The company. UGC Roster's terms of service say the platform is run by Roster Labs, Inc., a New Jersey corporation in Newark. The terms were last updated October 29, 2026.
- The apps. The App Store listing and the Google Play listing name the developer as Stacks Studio Holdings LLC. Both link to ugcroster.com. The site does not explain how the two names relate.
- The ratings. Both app listings are rated 4.5 stars or higher with hundreds or thousands of ratings. The full table is below.
If you want to check a brand's offer before you reply, UGC Roster also runs a free screenshot checker. Our guide on how to tell if a brand offer is legit covers the same red flags.
What UGC Roster does
The creator pricing page and the App Store listing describe these parts:
- Outreach. Its FAQ says the Outreach Engine sends personal pitches from your own Gmail and follows up for you, up to 100 brands a week on Pro.
- Brand contacts. The App Store listing says it pulls from more than 60,000 verified brand contacts. Its Pitch'em comparison page says more than 80,000. These are UGC Roster's own numbers and we have not checked them.
- Marketplace and opportunities. Brands post campaigns you can apply to. The app's release notes say its opportunities feed also gathers calls for creators from Reddit, X, Upwork and LinkedIn.
- Portfolio, contracts and deal tracking. A portfolio page goes out with your pitches, and contract templates and deal tracking sit in the same account.
- Lessons. The App Store listing mentions 24 video lessons on hooks, scripts, filming, pitching and pricing.
There is also a brand side. Brands pay to post briefs, rank applicants, sign contracts and pay creators. That side has its own pricing page.
How much does UGC Roster cost?
These are the creator plans on the creator pricing page on November 10, 2026:
| Plan | Price | What the page lists |
|---|---|---|
| Free | $0 forever, no card | 10 manual pitches in total, marketplace deals, portfolio builder, brand messaging |
| Pro | $29.99 a month, or $299.99 a year | 100 outreaches a week, 100+ new brands a week, opportunities feed, contracts, deal tracking, automated follow-ups, custom templates, direct deals |
| Placement | $299 one time, charged only if you are accepted | UGC Roster pitches you itself and promises a brand campaign worth $600 or more within 30 days, or a full refund. US, UK, Canada and Australia only |
The page's FAQ also mentions a Starter plan at $149.99 a year "where available for your account." No Starter card was shown on the page.
Brand plans on the brand pricing page were Growth at $399 a month, Scale at $999 a month and custom Enterprise pricing, each with a 7-day trial.
Where UGC Roster's prices disagree
UGC Roster's own pages do not all show the same numbers:
- A UGC Roster blog post updated October 30, 2026 says the creator plan is $29 a month, agencies pay $99, and brands pay $199 or $279 a month. The pricing pages show $29.99 for creators and $399 or $999 for brands.
- The App Store listing shows in-app prices that match neither: Roster Weekly at $4.99, Roster Monthly at $14.99, Roster Yearly at $29.00 or $49.00, Weekly Pro at $6.99 or $7.99, Yearly Pro at $69.99, plus discounted weekly and monthly options.
The price you pay can depend on where you sign up. Read the amount and the billing period on the checkout screen before you pay. Our guide to testing a pitch tool before you pay lists what to check.
On refunds, the terms say subscription fees are generally not refundable. You can ask for a refund if you cancel within 48 hours of a charge and have not used the paid features. The pricing page says you can cancel from your account at any time.
UGC Roster ratings
| Where | Rating | Based on |
|---|---|---|
| Apple App Store | 4.7 | 863 ratings |
| Google Play | 4.6 | 3,041 reviews, 10K+ downloads |
| Trustpilot | No score yet | 0 reviews, profile claimed March 2026 |
UGC Roster's own reviews page shows 5.0 from 48 reviews, 25 from creators and 23 from brands. Those reviews are collected and shown by UGC Roster itself, so read them as testimonials.
What creators say on Reddit
The longest thread is "Anyone heard of ugc roster?" in r/UGCcreators, started April 2026, with about a dozen comments. A smaller thread, "UGC Roster Question" in r/UGCSideHustle, is from October 2026.
What creators liked:
- A beginner said the outreach tool got them their first two deals in about three weeks.
- Another said the newer direct deals section had few applicants, which made it easier to stand out.
- Fast support, with email replies in under 30 minutes in one account.
- One commenter preferred it to Bento because it adds a marketplace on top of automatic pitching.
What creators did not like:
- Bugs in some features, which users put down to the company being new.
- Many emails about opportunities, some of them for campaigns posted weeks earlier.
- Cancelling. One commenter found it hard to cancel, and a company reply in the thread gave the path: Settings, Billing, Cancel.
The thread is small, so treat it as a handful of experiences.
Who UGC Roster fits
UGC Roster is worth a look if you want:
- A free plan you can keep while you build a portfolio.
- Automatic pitches from your own Gmail plus a marketplace of brands already hiring.
- Contracts and deal tracking in the same account.
Who should look elsewhere
Look at other tools if you need:
- One price that matches across the website, blog and app stores.
- Third-party reviews from many users before you pay. Its Trustpilot page has none yet.
- Help answering the brand emails that come back. The pages we read describe brand messaging and deal tracking, and say nothing about drafting your replies.
UGC Roster alternatives
Bento also pitches brands from a large contact database and is free to start. Our OnBento review covers its ratings and reported prices. Pitch'em is a phone app for finding brand contacts by scanning products, covered in our Pitch'em review. For a side-by-side table of Bento, Pitch'em and PitchBrand, see PitchBrand vs Pitch Em vs Bento.
Snippet is our own product. It finds brands that fit your content and audience, writes pitches in your voice, sends them from your own Gmail, follows up, and drafts replies to brand emails for you to approve. It takes no cut of your deals. Current plans are on the AI talent manager page.
Whatever tool you pick, follow-ups matter. In the 2026 Snippet Brand Pitch Benchmark, 32.7% of brand replies came after a follow-up. The sources are on our brand deal statistics page.
Frequently asked questions
Is UGC Roster legit? It is a real product run by Roster Labs, Inc. in New Jersey, with 4.7 from 863 App Store ratings and 4.6 on Google Play.
How much does UGC Roster cost? Free, Pro at $29.99 a month, or Placement at $299 one time on its pricing page. Its blog and app stores show other prices.
Is UGC Roster free? Yes. The free plan includes 10 manual pitches in total, a portfolio and marketplace deals.
What is UGC Roster? A platform that sends pitches from your Gmail, runs a brand marketplace, and adds a portfolio, contracts and deal tracking.
Is UGC Roster worth it? Some creators on Reddit landed first deals with it. Others reported bugs and too many emails.
Does UGC Roster take a cut of my deals? Its pricing page says no commission, with its service fee charged to the brand.
Aayush Upadhyay
Co-founder, Snippet
Building Snippet, the AI talent agency that helps content creators land brand deals without agencies. Previously scaled creator partnerships at multiple startups. Obsessed with using AI to democratize talent management for the 32 million mid-tier creators who deserve better representation.
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Frequently Asked Questions
Is UGC Roster legit?
UGC Roster is a real product. Its terms say it is run by Roster Labs, Inc., a New Jersey company in Newark. Its apps are listed under Stacks Studio Holdings LLC and link back to ugcroster.com. It holds 4.7 from 863 App Store ratings and 4.6 from about 3,040 Google Play reviews, checked November 10, 2026.
How much does UGC Roster cost?
On November 10, 2026, the creator pricing page showed a Free plan, Pro at $29.99 a month and Placement at $299 one time. The same page says Pro is $299.99 a year on annual billing. UGC Roster's own blog posts still list $29 a month, and the app stores list other in-app prices, so check checkout.
Is UGC Roster free?
Yes, there is a free plan. The creator pricing page says it costs $0 forever with no card. It includes 10 manual pitches in total, marketplace deals, the portfolio builder and brand messaging. Automated follow-ups, the opportunities feed and contract tools need the paid Pro plan, checked November 10, 2026.
What is UGC Roster?
UGC Roster, at ugcroster.com, is a platform for UGC creators and the brands that hire them. For creators it sends pitches from your own Gmail, follows up, and adds a portfolio, a marketplace of brand campaigns, contracts and deal tracking. For brands it sources creators and handles briefs, contracts and payouts.
Is UGC Roster worth it?
It depends on how much you pitch. Pro allows 100 outreaches a week for $29.99 a month. In a public Reddit thread some creators said the outreach got them their first deals and that support replied fast. Others reported bugs, too many opportunity emails, or trouble cancelling.
Does UGC Roster take a cut of my deals?
No, according to its pricing page. It says Roster takes no commission on your deals and that, when a brand pays you through Roster, its service fee is charged to the brand. Its terms add that both creators and brands may be subject to platform fees on campaign payments, as stated on the platform.