Creator tools
PR emails for brands
This is a list of PR emails, PR forms and creator programs for 44 beauty, drink, fashion and lifestyle brands. It holds 38 contact routes. Every address comes from the brand's own site, help center or parent company, with a source link and the date we checked it, November 10, 2026. Some brands publish no PR email, and we say so.
Download the list (CSV)All brands
| Brand | Category | Route | Checked |
|---|---|---|---|
| Bubble Skincare | Skincare | ||
| CeraVe | Skincare | Program only | |
| Drunk Elephant | Skincare | Email, press only | |
| Glow Recipe | Skincare | ||
| Good Molecules | Skincare | ||
| Laneige | Skincare | Program only | |
| Sol de Janeiro | Skincare | ||
| Summer Fridays | Skincare | ||
| Tatcha | Skincare | No public route | |
| The Ordinary | Skincare | No public route | |
| Charlotte Tilbury | Makeup | ||
| ColourPop | Makeup | No public route | |
| e.l.f. Cosmetics | Makeup | Email, press only | |
| Fenty Beauty | Makeup | No public route | |
| Glossier | Makeup | ||
| Huda Beauty | Makeup | Form | |
| Kosas | Makeup | No public route | |
| Milk Makeup | Makeup | ||
| Morphe | Makeup | Program only | |
| NYX Professional Makeup | Makeup | No public route | |
| Rare Beauty | Makeup | Form | |
| Saie | Makeup | Program only | |
| Tarte | Makeup | Email and form | |
| Tower 28 | Makeup | Email and form | |
| Olaplex | Hair care | ||
| OUAI | Hair care | Email, press only | |
| Celsius | Drinks | Email, press only | |
| Olipop | Drinks | ||
| Poppi | Drinks | Form | |
| Alani Nu | Supplements | Program only | |
| Bloom Nutrition | Supplements | Email and form | |
| Liquid I.V. | Supplements | Program only | |
| Edikted | Fashion | Form | |
| Princess Polly | Fashion | Form | |
| SHEIN | Fashion | Form, press only | |
| SKIMS | Fashion | No public route | |
| White Fox | Fashion | ||
| Alo Yoga | Activewear | No public route | |
| Gymshark | Activewear | No public route | |
| Lululemon | Activewear | Form, press only | |
| Owala | Drinkware | Email, press only | |
| Stanley | Drinkware | ||
| Bath & Body Works | Retail | No public route | |
| Sephora | Retail | Email, press only |
How to use a PR email
- Check who the address is for. Many brands list a press inbox for journalists and a separate route for creators. Send gifting requests only to the creator route.
- Write a short email: your handle, platform, follower count, who your audience is, two recent posts and the product you want to try.
- Send one follow-up after about a week. In the 2026 Snippet Brand Pitch Benchmark, 32.7% of brand replies came after a follow-up.
- If a brand says it is not taking PR requests, or will not answer email, respect that. Use its form or program, or pitch a brand that is open.
From gifted to paid
Free product is a start. To turn it into money, pitch a paid idea with your rate to the person who replied, and follow up when they go quiet.
In the 2026 Snippet Brand Pitch Benchmark, 32.7% of brand replies came after a follow-up, and 26.3% of replies pointed the creator to a different contact. When a brand sends you elsewhere, write to that person.
FAQ
Is there a list of PR emails for brands?
Yes. This page lists 38 PR emails and forms across 44 brands, plus their creator programs. Each one links to the brand page it came from and shows the date we checked it. You can download the list as a CSV.
Is it OK to email a brand's PR address as a small creator?
Yes, when the brand says the address is for creators. Good Molecules, Summer Fridays, Sol de Janeiro, Glow Recipe, Milk Makeup, White Fox, Charlotte Tilbury and Stanley list email addresses for influencer, creator or gifting requests. Addresses at e.l.f. Cosmetics, Lululemon, Sephora, Owala, Drunk Elephant, Celsius, SHEIN and OUAI are for press only. Tower 28 and Morphe say they do not answer requests sent by email, so use their form or program instead. Fenty Beauty and Kosas say they are not taking PR requests at all.
Which brands have no PR email?
SKIMS, NYX Professional Makeup, Fenty Beauty, Kosas, ColourPop, Gymshark, The Ordinary, Tatcha, Bath & Body Works and Alo Yoga publish no PR email or creator route on the pages we checked. Laneige, Saie, Liquid I.V., CeraVe, Morphe and Alani Nu publish no PR email but do run a creator program.
How do I get on a PR list with no followers?
Start with brands that say followers do not decide it. Princess Polly states no follower minimum for collab applications. Liquid I.V., Morphe and Charlotte Tilbury ask for at least 1,000 to 5,000 followers for their programs. Most other brands here state no minimum at all, so a short, specific email with two good posts is the way in.
Snippet is not affiliated with any brand on this list. Addresses come from each brand's own pages, its help center or its parent company's site, with the date we checked them. Something changed? Report it here.
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