Mark Rober's YoutubeEngagement

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markrober
Mark Rober

79.6M subscribers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$1K-$5K per post

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LowAverageGoodExcellent
25.0M
Median Views
0
Median Likes
78
Videos Analyzed
$1K – $5Kper sponsored post

Based on 79.6M followers · 0.00% engagement

Next step

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Snippet can use this youtube result for @markrober to find brands, write emails, and help you close deals.

Your post rate

$1K-$5K

What Snippet does next

Comes next

Find brands

Brands that already pay youtube creators and fit your audience.

Write emails

Use @markrober's $1K-$5K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @markrober's youtube audience is a fit and ask for $1K-$5K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Close the Views-to-Interaction Gap

With median views at 25,000,000 and total views at 17.95B, Mark Rober has massive reach, but median likes and comments both sit at 0.0, producing a 0.0% engagement rate versus the 1-2% macro-tier benchmark (1M+ subs).

Details

Adding explicit on-screen and verbal CTAs ('hit like if this surprised you,' 'comment your guess') in the first 60 seconds of each video would be effective, since even converting a small fraction of the 25M median viewers into likes/comments would move ER meaningfully toward the 1-2% macro benchmark.

Move 02

Renegotiate Brand Deals Using Subscriber Math

Current estimated brand deal value of $1,000-$5,000 per post is dramatically below the industry benchmark of $20-50 per 1,000 subscribers, which for 79,600,000 subscribers implies a benchmark range of roughly $1.59M-$3.98M per integrated sponsorship.

Details

Since dedicated videos command 2-3x integrated rates per the benchmarks, packaging sponsor content as standalone dedicated videos rather than integrations would justify pricing closer to that multiplier and away from the current $1,000-$5,000 estimate, which looks mispriced against the 79.6M subscriber base.

Move 03

Convert the 60.5:1 Like-to-Comment Ratio Into Discussion

The current like/comment ratio of 60.5:1 shows viewers are far more willing to passively like than to type a comment, so inserting a single, specific, easy-to-answer question (e.g., 'Which invention surprised you most?') tied to a pinned comment would lower the friction for the 25,000,000 median viewers to respond.

Details

Since 73% of brands prioritize engagement rate over subscriber count per the benchmarks, even modest gains in comment volume relative to the current 0.0 median comments would directly strengthen sponsorship negotiating leverage beyond the 79.6M subscriber count alone.

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Mark Rober's Youtube Engagement Rate: 0.00%