Replies and counters, drafted for you
The AI that negotiates brand deals and answers brand emails for you
An AI that negotiates brand deals is software that reads a brand's email and writes your answer. Snippet reads each brand reply in your Gmail, drafts a response at your rate and drafts a counter when an offer comes in low. Nothing is agreed without you. You approve every price and term before it sends.
You see brands that fit you first, then pick a plan. Cancel any time in billing settings.
- Plans from $9/month, no commission
- Replies drafted at your rate
- You approve every price
Dana Whitlock, Kettle & Fizz
dana@kettlefizz.example
Thanks for the idea! Can you send us your rates? We'd want one Reel, and we'd like to run it as an ad too.
Drafted at your rate
Hi Dana, happy to. One Reel is $900. Running it as an ad is $300 per 30 days. I can film next week if that works for you.
- Ad usage priced on top
- Waiting for your OK
Invented brand and numbers.
Why the reply matters as much as the pitch
- of brand replies arrived within 24 hours of the pitch2026 Snippet Brand Pitch Benchmark, 205 replies
- 52.2%
- of creators charge more when a brand asks for usage rightsAspire, 2026
- 86%
- positive replies when the first pitch mentioned rates or budgetBento, October 2026
- 12% fewer
Every figure, with its sample and dates, is on the brand deal statistics page.
A brand writes back, and your answer is ready before you finish filming
It reads the email for you
Snippet reads each brand reply in the Gmail you connect, so you know which emails need an answer today.
Your answer is drafted at your rate
The draft uses the rates and limits you gave Snippet. You read it, change any line and approve it.
Low offers get a counter
If an offer comes in low, Snippet drafts a counter at your rate. You decide whether to send it, change the number or walk away.
Ad usage is not given away
When a brand wants to run your video as an ad, the draft can price that on top of the post. 86% of creators charge more for usage rights, according to Aspire (2026).
Nothing is agreed without you
Snippet never says yes to a price, a term or a contract. Every reply waits for your approval before it sends.
It also sends the pitch that starts the thread
Snippet picks brands that fit you and pitches them from your Gmail. How the pitching works
From a brand's email to a sent reply in four steps
01
Connect Gmail
Brand replies arrive in your own inbox. Snippet reads them there, and every thread stays yours.
02
Tell it your rates
Give Snippet your rates, your minimum and anything you won't do. It writes from those.
03
Read the draft
When a brand writes back, a reply is drafted for you. If the offer is low, the draft is a counter.
04
Approve and send
Nothing goes to the brand until you approve it. The reply goes out from your Gmail.
There is no minimum audience size. Snippet drafts and you decide: it never accepts an offer for you.
An AI that answers the brand vs one that only writes when you ask
A free AI writer can word a counter if you paste the email in. A human manager negotiates for you and takes a share. Snippet sits between the two.
| Part of the job | Snippet | AI writer (ChatGPT) | Human manager |
|---|---|---|---|
| What it costs | SnippetPlans from $9/month, no commission | AI writer (ChatGPT)Free, or a chat subscription | Human manager10% to 20% of what you earn |
| Spotting the reply | SnippetReads brand replies in your Gmail | AI writer (ChatGPT)You paste each email in | Human managerReads your deal inbox for you |
| Knowing your rate | SnippetUses the rates and limits you set | AI writer (ChatGPT)You type them in each time | Human managerSets rates with you |
| Writing the answer | SnippetDrafted for you to approve | AI writer (ChatGPT)Drafts when you ask | Human managerWrites and sends for you |
| Countering a low offer | SnippetDrafts a counter at your rate | AI writer (ChatGPT)Drafts one if you ask | Human managerNegotiates for you, including tricky contracts |
| Saying yes | SnippetYou approve every price and term | AI writer (ChatGPT)You decide and send | Human managerYou sign off, with their advice |
Commission range: Business Insider (2020) and Pfeiffer Law (2023). The reply timing figure comes from the 2026 Snippet Brand Pitch Benchmark. Details are on the brand deal statistics page.
A human manager is the better choice for very large contracts, exclusivity disputes and legal terms. Ghost also publishes an inbox agent that knows your rates and pushes back on bad terms, and PitchBrand has a reply inbox with AI-drafted replies. Our comparison pages below cover each one.
What it costs, and what it won't do
Plans
Starter$9/month
Up to 30 new pitches a month, 5 a day
Plus$19/month
Up to 500 new pitches a month, 20 a day. $108/year if you pay yearly.
Pro$50/month
No plan limit on new pitches. $500/year if you pay yearly.
Follow-ups and replies to brands never count.
What every plan does
- Brand replies read in your Gmail
- Reply drafts at your rate
- Counters when an offer is low
- Pitches and follow-ups sent from your Gmail
- No commission on the deals you close
Know this before you start
- There is no free plan.
- There is no free trial. Cancel any time in billing settings and you won't be charged again.
- No deal is guaranteed. Each brand decides what it pays and who it works with.
- Snippet does not agree to a price or sign anything for you. Prices and terms are your call.
- Snippet is not legal advice. Ask a lawyer about a contract you are unsure of.
- Self-serve has no human manager. Full-service representation is separate, by application, and takes a share of deals the team helps close.
Facts checked
Who should let an AI handle brand replies, and who shouldn't
A good fit if you
- Freeze when a brand asks for your rates
- Say yes to low offers because countering feels awkward
- Leave brand emails unanswered for days while you film
- Want every reply to wait for your OK
Skip it if you
- Have a manager who already negotiates for you.
- Need a lawyer to read a contract. Snippet is not legal advice.
- Want the AI to accept deals on its own. Snippet never does.
- Need a free tool. Snippet has no free plan.
Questions creators ask about AI negotiation
Is there an AI that negotiates brand deals for creators?
Yes. Snippet is an AI that negotiates brand deals for creators. It reads each brand email in your Gmail, drafts your reply at your rate and drafts a counter when an offer is low. You approve every price and term. Ghost also publishes an inbox agent that knows your rates. Snippet plans start at $9/month, with no commission.
Can AI reply to brand emails for me?
Yes. Snippet reads brand replies in the Gmail you connect and drafts your answer in your voice, at your rate. You read the draft, change anything you like and approve it. The reply then goes out from your own address, and the whole thread stays in your inbox. Nothing is sent to a brand without your approval.
Will the AI accept a deal or a price without asking me?
No. Snippet drafts replies and counters, and every one waits for your approval before it sends. It does not agree to a price, accept an offer or sign anything for you. Prices, terms and the final yes or no stay with you on every deal, including the ones where the brand's first offer is fine.
How does the AI know what to charge?
It works from the rates, the minimum and the limits you give it, and you can change them at any time. If you don't know what to charge yet, Snippet's free brand deal rate calculator gives you a starting number. Aspire's 2026 survey found that 86% of creators charge more when a brand asks for usage rights.
What does the AI do with a lowball offer?
It drafts a counter at your rate for you to approve. You can send it, change the number or decline. It never accepts the low offer for you. If the brand wants extras, such as running your video as an ad, the draft can price those on top, so usage is not given away for free.
How much does an AI that negotiates brand deals cost?
Snippet plans start at $9/month, and reply drafts and counters are part of every plan. There is no free plan. There is no free trial. No plan takes a cut of your deals, so a higher counter is yours to keep. A human talent manager usually takes 10% to 20% of what you earn, according to Business Insider (2020) and Pfeiffer Law (2023).
Is an AI as good as a human manager at negotiating?
Not for everything. A human manager brings relationships, judgment on complex contracts and someone to argue for you on a call, usually for 10% to 20% of what you earn. Snippet drafts fast replies and counters at your rate for a monthly fee, and you make every final decision. For large or legally tricky deals, a person is the better choice.
Read more before you choose
- Everything Snippet does as an AI talent manager
- How Snippet pitches brands for you
- A talent manager with no commission
- How to negotiate brand deals
- How to counter a lowball brand offer
- Free brand deal rate calculator
- Snippet vs Ghost AI
- Snippet vs PitchBrand
- Brand deal statistics, with a source for every figure
The next brand email can have an answer waiting
Connect Gmail, give Snippet your rates and read the first reply it drafts. You approve every price, and you keep everything the brand pays you.
You see brands that fit you first, then pick a plan. Cancel any time in billing settings.
- Plans from $9/month, no commission
- Replies drafted at your rate
- You approve every price