Fix the Like/Comment Tracking Gap
With median likes and comments both reported at 0.0 despite a median of 368,000 views per video, there is a severe disconnect between viewership and recorded interaction — this is dragging the 0.0% engagement rate far below the 2-4% mid-tier benchmark for channels in the 100K-1M subscriber range.
Details
Footprint Hero with Alex Beale should audit end screens, pinned comments, and video descriptions to ensure a clear like/comment call-to-action is present in every upload, since 73% of brands now prioritize engagement rate over subscriber count when evaluating deals like this channel's 197,000-subscriber base.