Add End-Screen Calls To Action
With a 0.0% engagement rate against a micro-tier benchmark of 3-6%, Brutal Honesty is leaving massive interaction on the table despite averaging 12,000 views per video.
Details
In every upload, a direct verbal and on-screen prompt asking viewers to like and comment before the video ends should be added — something as simple as 'Drop your take in the comments' can convert passive viewers into engaged ones. Even moving the engagement rate from 0.0% to 1% would represent a meaningful signal to the 73% of brands that prioritize engagement rate over subscriber count.