Prioritize Reply-Driving Content
Median replies sit at just 7.0, dwarfed by median likes of 255.5 and retweets of 127.0 — a 2:1 like/retweet ratio but almost no conversation.
Details
Since the ER of 0.19% is far below the 0.5-1.5% mid-tier benchmark, Wellcome should end tweets with direct questions or calls for opinions to lift reply volume, which is the weakest metric in the funnel and the easiest to move.
