Leverage the 9.67% ER for Sponsorships
VeXpo!'s 9.67% engagement rate is roughly 2-5x the nano-tier benchmark of 2-5%, putting the account in 'excellent' territory for the 8,707-follower bracket.
Details
Since 73% of brands prioritize engagement rate over follower count, this ER stat should be used explicitly in pitch decks to justify rates at the higher end of the $2-10 per 1,000 followers range, rather than settling for the low end due to the sub-10K follower count.
