Rihanna's TwitterEngagement

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rihanna
Rihanna

@rihanna · 98.2M followers

0.00%

Top 20% of creators your size

$5K-$25K per post

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LowAverageGoodExcellent
418.7K
Median Likes
41.2K
Median Retweets
98
Tweets Analyzed
$5K$25Kper sponsored post

Based on 98.2M followers · 0.47% engagement

Next step

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Snippet can use this twitter result for @rihanna to find brands, write emails, and help you close deals.

Your post rate

$5K-$25K

What Snippet does next

Comes next

Find brands

Brands that already pay twitter creators and fit your audience.

Write emails

Use @rihanna's $5K-$25K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @rihanna's twitter audience is a fit and ask for $5K-$25K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Reframe Expectations Around True Scale

At 98,155,378 followers, the 0.47% ER is technically below the 0.5-1.5% mid-tier benchmark range, but that comparison bracket doesn't fit an account this size — the median 418,728 likes per tweet on a base approaching 100M is still rated 'good' for the bracket.

Details

Focus optimization efforts on replies (median 5,367) and retweets (median 41,182) rather than chasing a raw ER percentage that mathematically compresses at massive scale.

Move 02

Convert High Like/Retweet Ratio Into Conversation

The like/retweet ratio of 8.3:1 shows followers are passively approving content far more than actively resharing or discussing it — replies sit at just 5,367 median versus 418,728 likes.

Details

Add direct questions, polls, or reaction prompts in tweet copy to push that 5,367 reply median higher, since reply volume signals deeper engagement that the 73% of brands prioritizing ER over follower count (per benchmarks) actively look for.

Move 03

Leverage Threads for Premium Brand Rates

Given X's benchmark that thread sponsorships command 2-3x single tweet rates, and the current estimated deal value sits at $5,000-$25,000 per post, shifting a portion of content to multi-tweet threads could meaningfully raise per-post economics without needing follower growth.

Details

Use threads for storytelling or launches tied to the median 41,182 retweet performance to test whether format change lifts share-driven reach.

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Rihanna's Twitter/X Engagement Rate: 0.47%