Close the Engagement Rate Gap
The current ER of 0.1% sits far below the 0.5-1.5% mid-tier benchmark for accounts in the 100K-1M range.
Details
With 101,228 followers driving a median of only 81 likes and 21.5 retweets per tweet, even modest gains toward the 0.5% floor would represent a 5x improvement and make future brand pitches far more competitive.
