Drive More Replies, Not Just Likes
JD Vance's median likes (33,998.5) dwarf the median replies (2,165.5), a roughly 15:1 gap that shows followers consume but don't converse.
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Ending tweets with direct questions or taking clear policy/political stances invites replies, since 73% of brands prioritize engagement rate over raw follower count and the current 0.74% ER needs reply volume to climb toward the top of the mid-tier benchmark (0.5-1.5%).
