Add Reply-Driving Hooks to Tweets
Median replies (464.5) trail median likes (27,120) by a 58:1 ratio, showing followers consume but don't converse.
Details
Close a portion of that gap with direct questions or 'agree/disagree' prompts at the end of high-performing tweets to convert passive 16.11% ER into more two-way engagement, which further supports brand deals since 73% of brands prioritize ER over follower count.
