Elon Musk's TwitterEngagement

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elonmusk
Elon Musk

@elonmusk · 241.1M followers

0.00%

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$5K-$25K per post

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LowAverageGoodExcellent
1.2M
Median Likes
111.3K
Median Retweets
99
Tweets Analyzed
$5K$25Kper sponsored post

Based on 241.1M followers · 0.55% engagement

Next step

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Your post rate

$5K-$25K

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Comes next

Find brands

Brands that already pay twitter creators and fit your audience.

Write emails

Use @elonmusk's $5K-$25K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @elonmusk's twitter audience is a fit and ask for $5K-$25K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Close the Engagement Rate Gap

At 0.55% ER, Elon Musk is tracking below even the mid-tier benchmark range of 0.5-1.5%, despite having 241M followers that should theoretically drive far more interaction.

Details

Since 73% of brands now prioritize engagement rate over follower count, testing more reply-baiting formats (questions, polls, hot takes) can push ER toward the top of that benchmark band before the next brand pitch cycle.

Move 02

Convert Reply Volume Into Retweets

Median replies sit at 39,445 versus median retweets of 111,263 — a healthy replies-to-retweet ratio that shows strong conversation depth, but the like/retweet ratio of 10.2:1 suggests content is being liked far more than shared.

Details

Adding explicit share-triggers ('RT if you agree,' quote-tweet prompts) can shift some of that 1,180,180 median-like audience into the retweet column, which is the metric algorithms and brands weight for reach-based deals.

Move 03

Shift High-Value Posts to Threads

Given thread sponsorships command 2-3x single-tweet rates and the current brand deal value sits at $5,000-$25,000 per post, restructuring key announcements into threads is a direct lever to move toward the top of that range.

Details

With median engagement already in the six-figures (111,263 retweets, 39,445 replies), threads allow the account to capture multiple engagement touchpoints per topic instead of a single tweet's worth.

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Elon Musk's Twitter/X Engagement Rate: 0.55%