Close the Engagement Rate Gap
At 0.55% ER, Elon Musk is tracking below even the mid-tier benchmark range of 0.5-1.5%, despite having 241M followers that should theoretically drive far more interaction.
Details
Since 73% of brands now prioritize engagement rate over follower count, testing more reply-baiting formats (questions, polls, hot takes) can push ER toward the top of that benchmark band before the next brand pitch cycle.
