Convert Single Tweets Into Sponsored Threads
The current engagement rate of 0.77% sits below the micro-tier benchmark of 1-3%, which limits brand deal value to the lower end of the $125-$500 range.
Details
Thread sponsorships command 2-3x single tweet rates, meaning a well-structured DeFi explainer thread could push the per-post value toward $375-$1,500. Start by converting the highest-performing single tweets — those near or above the median of 255 likes — into multi-part threads to demonstrate deeper audience retention to prospective sponsors.
