Richard Baldwin's TwitterEngagement

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baldwinre
Richard Baldwin

@BaldwinRE · 52.3K followers

0.00%

Average for creators your size

$125-$500 per post

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LowAverageGoodExcellent
135
Median Likes
52
Median Retweets
100
Tweets Analyzed
$125$500per sponsored post

Based on 52.3K followers · 0.36% engagement

Next step

Want brands to pay you?

Snippet can use this twitter result for @baldwinre to find brands, write emails, and help you close deals.

Your post rate

$125-$500

What Snippet does next

Comes next

Find brands

Brands that already pay twitter creators and fit your audience.

Write emails

Use @baldwinre's $125-$500 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @baldwinre's twitter audience is a fit and ask for $125-$500 per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Prioritize Replies to Lift ER

The median replies sit at just 4.5 versus 134.5 median likes, showing a steep drop-off in conversation depth.

Details

Since the 0.36% ER trails the micro-tier benchmark of 1-3%, actively asking questions or replying to tweets within the first 30 minutes can pull more of the 52,349 followers into the reply thread and push ER toward that 1-3% range.

Move 02

Shift to Thread-Based Thought Leadership

X rewards B2B, tech, and finance thought leadership, and threads command 2-3x single-tweet sponsorship rates per the benchmarks.

Details

Given a solid 2.8:1 like-to-retweet ratio, converting the best-performing single tweets (134.5 median likes) into multi-tweet threads could deepen engagement and justify higher brand deal pricing above the current $125-$500 range.

Move 03

Optimize for Retweet-Driving Content

A median retweet count of 52.0 against 134.5 median likes suggests the content resonates but isn't consistently 'shareable' enough to reach new audiences at scale.

Details

Since 73% of brands now prioritize engagement rate over follower count, doubling down on the tweet formats that already hit above-median retweets can move the 0.36% ER closer to the 1-3% micro-tier average and strengthen the pitch to sponsors.

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Richard Baldwin's Twitter/X Engagement Rate: 0.36%