Shift to Thread-Based Content Formats
The current 0.61% engagement rate sits at the low end of the mid-tier benchmark range (0.5-1.5%), suggesting room to optimize format.
Details
Since thread sponsorships command 2-3x single tweet rates and X rewards depth on B2B/tech/finance topics, converting top-performing single tweets (median 10,005 likes) into threads could both lift ER and increase the $5,000-$25,000 per-post brand value.
