Leverage the Above-Benchmark Engagement Rate
Vijay's 3.32% ER far exceeds the 0.5-1.5% average for mid-tier accounts and even beats the 2-5% nano-tier range, despite sitting at 5.64M followers.
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This can be used as leverage in brand negotiations to push toward the top of the $10,000-$50,000 per-post range, since 73% of brands prioritize engagement rate over follower count.
