Close the Comment Gap With CTAs
The like-to-comment ratio is 18.1:1, meaning viewers are passively liking but not conversing — a sign the content lacks a direct prompt to respond.
Details
End every video with a specific, low-friction question tied to the content (e.g., 'Comment your answer below') to drive comments up from the current median of 15.5. Micro-tier creators who push comments higher directly improve their 1.62% ER toward the 5-10% benchmark, which is the metric 73% of brands prioritize over follower count.