Find out what your TikTok is really worth

Engagement rate, estimated brand deal value, and personalized tips — free, instant.

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TikTok engagement rate is the first thing brands look at when evaluating creators. A 50K-follower account with 6% engagement outperforms a 500K-follower account with 0.5% in brand campaigns because the audience actively interacts.

FAQ

How is the TikTok engagement rate calculated?
We calculate TikTok engagement rate using the median number of likes, comments, and shares per video, divided by the account’s total follower count, multiplied by 100. We use the median rather than the average to filter out viral outlier videos that could inflate your score. We analyze up to 20 recent videos.
What is a good engagement rate on TikTok?
TikTok engagement rates are generally higher than other platforms because of its algorithm-driven content distribution. For accounts with 1K–5K followers, above 12% is excellent. For 5K–100K followers, 4–8% is strong. Larger accounts with 100K–1M followers typically see 2–4% as good. Our calculator benchmarks your rate against accounts of similar size.
Is this TikTok engagement calculator free?
Yes, completely free. No sign-up, no email, no paywalls. Enter any public TikTok username or paste a standard tiktok.com/@username profile URL to get instant results including your engagement rate, how it compares to similar accounts, and a per-video breakdown.
Does it work for private TikTok accounts?
No. TikTok’s data is only available for public accounts. If a profile is set to private, we can’t access their videos, likes, comments, or follower data.
Why does TikTok have higher engagement rates than Instagram?
TikTok’s algorithm distributes content more broadly through the For You Page, showing videos to users who don’t follow the creator. This means even small accounts can reach large audiences, leading to higher overall engagement rates compared to Instagram’s more follower-dependent feed.
What engagement signals does the calculator track?
We track likes (hearts), comments, shares, and play counts for each video. The engagement rate formula uses likes + comments + shares divided by followers. Play counts are displayed separately as they’re more of a reach metric than an engagement metric.
Can I use this to check a competitor's TikTok engagement?
Absolutely. Enter any public TikTok username or paste their profile URL to get a full engagement analysis. This is useful for creators benchmarking themselves, brands evaluating potential partners, or agencies vetting creators before collaboration.
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