Add Explicit Comment-Driving CTAs
The like/comment ratio sits at 283:1, far skewed toward passive likes (median 561.5) over conversation (median 12.5 comments).
Details
End videos with a direct question or 'comment your answer below' prompt to push comment volume closer to the healthier engagement mix that TikTok's algorithm rewards, since 73% of brands now prioritize engagement rate over raw follower count.