Turn Passive Likes Into Comments
The like/comment ratio is 89.3:1 (19,339.5 median likes vs only 146.5 median comments), which signals viewers are consuming but not conversing.
Details
Adding direct questions or polarizing opinions in captions/on-screen text and replying to early comments within the first hour to spark threads should help push the 2.02% ER closer to the top of the macro-tier benchmark range (2-4%).