Convert Likes Into Comments
Toby Perryman-Payne's 0.38% engagement rate and 18-median comments are below the 3-6% engagement benchmark for mid-tier creators, while the 73.4:1 like/comment ratio shows that likes are not converting into much discussion.
Details
End every TikTok with one choice-based question and pin a comment inviting viewers to explain their answer, then compare the next 19 videos against the current 18-comment median.