Convert Shares Into Comment Conversations
The median shares (710) are exceptionally strong relative to the median comments (42.5), producing a Like/Comment ratio of 472.8:1 — meaning viewers are redistributing the content but not stopping to interact.
Details
TIFFY COOKS 🥟 should end each video with a direct, specific question tied to the recipe (e.g., 'Would you make this spicy or mild — comment below') to convert passive sharers into active commenters. Lifting median comments even modestly would directly improve the 0.29% engagement rate, which currently sits well below the 2-4% macro-tier benchmark.