Convert Shares Into Comment Conversations
The median shares (171.0) dramatically outpace the median comments (4.0), resulting in a 13.7:1 like-to-comment ratio — meaning the content spreads but doesn't spark dialogue.
Details
End every video with a direct, single-answer question tied to the food being featured (e.g., 'Would you try this — yes or no?') to convert even a fraction of the 171 average sharers into commenters. Doubling the median comments from 4.0 to 8.0 would meaningfully push the 4.56% ER closer to the nano-tier benchmark floor of 8%.