Prioritize Comment-Driving Hooks
The like/comment ratio is 285.5:1 (5,254.5 median likes vs.
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just 36.5 median comments), signaling passive consumption rather than active engagement. Adding direct questions, controversial takes, or 'comment below' CTAs in the first 3 seconds can push comment volume up, since 73% of brands now prioritize engagement rate over raw follower count when negotiating deals.