Close the Engagement Rate Gap
Thaddy's ER sits at 1.64%, well below the 5-10% average for micro creators (10K-100K followers) per Socialinsider benchmarks.
Details
Since 73% of brands now prioritize engagement rate over follower count when negotiating deals, closing this gap could move the account from the $125-500/post range toward the higher end of the $5-15 per 1,000 followers industry rate for the 53,399 followers. Focus on the two levers below (comments and shares) since likes alone (median 785) aren't lifting the ER into a competitive range.