Close the Engagement Rate Gap
SOPHIE's 3.66% ER sits below the 5-10% micro-tier benchmark for accounts with 10K-100K followers, putting the account in the 'average' rating band.
Details
Focus on driving comments and shares (currently median 71.5 and 9.0 per video) by adding explicit CTAs like questions or polls in captions and the first 3 seconds, since 73% of brands now prioritize ER over follower count when picking creators.